The web app is available free and is compatible with the iPhone and other web-enabled ‘smart' mobile devices.
In addition to the show guide, TopBucks Mobile is also offering ‘show alerts' via SMS, giving attendees the option to sign up for daily alerts that will highlight each day's seminars, parties and other events.
TopBucks Mobile Marketing Director Lea Busick said that inspiration for the new web app came from personal experience on the part of TopBucks staff members when attending past shows.
"We were talking about shows, and how it can be sort of a pain in the butt to keep track of the schedule and all the events going on, and the idea just gelled for us," Busick said. "For people who don't like having to carry around a printed show guide on top of all the free promo items that get handed out, a guide you can access via your phone any time is the perfect solution, and the daily alerts will ensure that you don't forget about any seminars you wanted to sit in on, or parties you'd like to attend."
While the show guide is openly available for use, and does not require attendees to register with TopBucks Mobile, attendees must submit their mobile number in order to receive the daily SMS alerts. As further incentive to sign up for TopBucks Mobile's SMS alerts, Busick said TopBucks will be issuing special invitations via SMS to attend "top secret" parties.