Playboy Makes Jellinek Its Chief Content Officer

CHICAGO — Playboy Enterprises Inc. on Monday promoted Jimmy Jellinek to chief content officer.

Jellinek, who was a creative director at and led Maxim as editor-in-chief before Playboy tapped him as editorial director in October 2008, will oversee content development for all of Playboy’s media properties, including print, online, mobile, television, film and radio.

The position reports to Hugh Hefner, Playboy’s founder, editor-in-chief and chief creative officer. Jellinek will be based in Chicago.

“Jimmy intuitively understands our 21st century culture,” Hefner said. “His creativity and ability to produce provocative content for Playboy magazine and make him an excellent choice to serve as chief content officer. “The inherent opportunities in his new position will complement all of Playboy's divisions."

Earlier this year, Playboy consolidated its print and online operations and redesigned, creating multi-platform advertising opportunities around its content.

The company said that in the past year approximately 50 percent of the company's advertisers bought both Playboy magazine and

"Integration of Playboy content across media properties will create more opportunities for advertisers to reach viewers and readers," Jellinek said.. "Working with Hef and our creative team, we can create a seamless, enhanced fusion between our media properties and maintain Playboy's role as the source for unique lifestyle content."