According to the company, the changes were designed to make this popular tool even more effective for affiliates; with one of the most significant upgrades being the addition of a new, larger boxcover size of 160x227 pixels — almost twice the size of the first option.
The original 99x140 pixel size is still available for affiliates who wish to use it; and the tool itself is available in dozens of ad sizes for affiliates' convenience and for tighter integration into their marketing materials and website design.
Along with the new boxcover sizes, the upgrade has also expanded the number of eye-catching Flash effects that the tool uses to draw customers' attention.
"The Hosted Movie Updates tool originally debuted last year, and has become one of AEBN's most powerful tools," stated a company rep. "It has been upgraded with expanded functionality several times since its launch, [with] many of the improvements based on feedback from the company's affiliate base."
According to the rep, the tool is easily embedded into any website and is a convenient way for webmasters to keep surfers up-to-date on all the newest releases in the theater.
"This tool has the ability to target content by star, studio, title or director, giving webmasters the ability to promote exactly what their customers want," the spokesperson concluded.