Lover’s Choice Appoints 3 VPs of Sales

CARSON CITY, Nev. — Adult product manufacturer Lover’s Choice has named three new vice presidents to lead sales efforts.

Dawn Conner and Glenn Copper, previous company sales executives, and Russell Taras now comprise the top tier of Lover’s Choice’s sales department. The team shares more than 50 combined years of business development and customer sales experience.

President and CEO Randall Hughes said growing the sales team is an effort to further meet customer needs and to position the company for a bright future.

“With the addition of Russell to the team, as well as the promotion of both Dawn and Glenn, I feel Lover’s Choice has one of the most experienced and customer-focused sales teams serving the adult market,” Randall said. “This team is set to take Lover’s Choice and its brands to even greater heights as we continue to expand our market offering and look to build our market share.”

Hughes said each will be responsible for growing and developing the brand within specific markets, something he is confident the team can accomplish because of each member’s unique talents and experience.

Copper, with four years of experience on staff, will focus on building market share in export markets outside of the U.S.

“Glenn’s experience with the European market makes him an excellent company representative to continue growing our business in various export markets,” Randall said. “He is a valued member of our team, and has an excellent commitment to meeting the needs of customers.

“In addition, Glenn would like to thank all the customers he has worked with in the U.S. and Canada over the past four years for their support, commitment and friendships.”

Conner and her three years’ of previous Lover’s Choice sales experience and 17 years in the adult marketplace will focus on mass marketing the brand.

“Over the past few years, Dawn has furthered her excellence in sales that she garnered within the adult industry and has expanded her role into the mass market,” Randall said. “Her excellent understanding of this market segment has been apparent in the success of our growing market share.”

Taras is a new member of the team, but is well known within the adult space having six years of professional experience under his belt. Hughes called him the “penultimate sales VP.”

“His reputation in the industry precedes him wherever he goes,” he said. “We are proud to bring this level of excellence to our sales team, and to our customers.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Pjur Sponsors Düsseldorf's Sex Now Exhibition

Pjur is sponsoring Sex Now Exhibition at NRW-Forum in Düsseldorf, running through May 3, 2026.

Angelface Baddies Debuts 'Daddies for Baddies' Line

Wellness brand Angelface Baddies has introduced its new Daddies for Baddies line of men's wellness products.

Orion Debuts 'RC Vibrating Butt Plug' From 'Anos' Line

Orion Wholesale has introduced the RC Vibrating Butt Plug with Flexible Arms from its Anos line.

Playharda Wholesale, Pure Envy Ink European Distribution Deal

Playharda Wholesale has signed a deal with pleasure brand Pure Envy for distribution in the U.K. and Europe.

XR Brands Launches 'Creature Cocks' Line

XR Brands has introduced its new Creature Cocks collection of men's underwear.

Tenga Launches 2025 Christmas Advent Calendar

Pleasure brand Tenga has launched a 2025 Christmas Advent calendar, now available for pre-order.

The Dungeon Store Debuts 'Thing Noir' Violet Wand Attachment

The Dungeon Store has released the Thing Noir violet wand conductive e-stim accessory.

Pjur, Magasin du Nord Partner for 'Flex Area' Campaign

Pjur and retail brand Magasin du Nord have partnered for the wellness brand’s Flex Area campaign.

Kheper Releases New 'Think Like a Slut' Party Game

Kheper Games has released the new "Think Like a Slut" party game.

Honey Play Box, Creative Conceptions Ink European Distro Deal

Honey Play Box has signed a deal with Creative Conceptions for distribution in the U.K. and Europe.

Show More