Naughty America, College Settle Trademark Claims

SIOUX FALLS, S.D. — National American University has agreed to drop its lawsuit claiming Naughty America poached its trademark name.

In the suit filed earlier this year, National American University claimed that Naughty America parent La Touraine pirated its trademark with use of the name Naughty American University, acronym NAU and the mark Fast Times at NAU.

San Diego-based La Touraine and National American University made a joint motion for dismissal of the case Monday, citing the companies made a resolution over claims with each party bearing its own attorneys fees.

Terms of the settlement were not disclosed.

According to the original court filing, Naughty America began operating college and academic themes at FastTimesatNAU.com but dropped an attempt to trademark the name following complaints by the academic organization.

At FastTimesatNAU.com, the company’s marketing schtick targets collegiate admirers, using such blue-chip performers as Faye Reagan, Gianna Lynn and London Keyes.

Dlorah Inc., the Rapid City, N.D.-based parent of the 68-year-old 16-campus chain, said in its lawsuit that the porn site and its institution were "nearly identical" and likely to confuse students, potential students, alumni and parents.

Further, the suit said that Naughty America was cybersquatting with the domain NaughtyAmerica.com and FastTimesatNAU.com.

It asked for an injunction on the use of those names and for a transfer of the domain names, as well as compensatory damages and attorneys fees.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

SCOTUS Won't Hear Appeal of NYC Adult Store Zoning Law

The U.S. Supreme Court has declined to hear an appeal of a lower court’s decision allowing enforcement of a 2001 zoning law aimed at forcing adult retail stores out of most parts of New York City.

RevealMe Joins Pineapple Support as Partner-Level Sponsor

RevealMe has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Tenga Marks 20th Anniversary With New 'Flip 360' Strokers

Pleasure brand Tenga is celebrating its 20th anniversary with the debut of its new Flip 360 stroker sleeves.

Wellness Brand 'Aia*' Launches

The wellness brand Aia* has officially launched.

Orion Debuts 5 New Styles From 'Cottelli Party' Line

Orion Wholesale has expanded its Cottelli Party line with five new styles.

OnlyFans Institutes Criminal Background Checks for US Creators

OnlyFans will screen creators in the United States for criminal convictions, CEO Keily Blair has announced in a post on LinkedIn.

Pineapple Support to Host 'Healthier Relationships' Support Group

Pineapple Support is hosting a free online support group on enhancing connection and personal growth.

Honey Play Box, Dildos Assorted Ink European Distro Deal

Honey Play Box has signed a deal with Dildos Assorted (DA) for distribution throughout Southern Europe.

Calvista, Lovense Sign Exclusive Australia/New Zealand Distro Deal for 'Spinel'

Calvista has signed an exclusive Australian and New Zealand distribution deal for Lovense's Spinel thrusting and heating dildo.

Blush Introduces 'Riana' Vibe

Blush has debuted the Riana vibrator.

Show More