Naughty America, College Settle Trademark Claims

SIOUX FALLS, S.D. — National American University has agreed to drop its lawsuit claiming Naughty America poached its trademark name.

In the suit filed earlier this year, National American University claimed that Naughty America parent La Touraine pirated its trademark with use of the name Naughty American University, acronym NAU and the mark Fast Times at NAU.

San Diego-based La Touraine and National American University made a joint motion for dismissal of the case Monday, citing the companies made a resolution over claims with each party bearing its own attorneys fees.

Terms of the settlement were not disclosed.

According to the original court filing, Naughty America began operating college and academic themes at FastTimesatNAU.com but dropped an attempt to trademark the name following complaints by the academic organization.

At FastTimesatNAU.com, the company’s marketing schtick targets collegiate admirers, using such blue-chip performers as Faye Reagan, Gianna Lynn and London Keyes.

Dlorah Inc., the Rapid City, N.D.-based parent of the 68-year-old 16-campus chain, said in its lawsuit that the porn site and its institution were "nearly identical" and likely to confuse students, potential students, alumni and parents.

Further, the suit said that Naughty America was cybersquatting with the domain NaughtyAmerica.com and FastTimesatNAU.com.

It asked for an injunction on the use of those names and for a transfer of the domain names, as well as compensatory damages and attorneys fees.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Introduces 'Sparkle' Plug Collection

Full Circle has debuted its new Sparkle line of jeweled anal plugs.

Kheper Releases 'Let's F*ck!' Scratch Tickets

Kheper Games has debuted its new "Let’s F*ck!" novelty scratch tickets.

Virginia Becomes Latest State to Weigh 'Porn Tax'

The Virginia House of Delegates is considering a bill that would impose a 10% tax on the gross receipts of adult websites doing business in that state.

Sportsheets Releases New Training Video for 'Edge' Collection

Sportsheets has released its latest training video, hosted by Brand Ambassador Rin Musick, featuring the company's recently expanded Edge collection.

Elizabeth Skylar Launches Production Banner on VRPorn.com

Elizabeth Skylar has launched her own virtual reality production banner on VRPorn.com.

Magic Silk Debuts 'Satin Petals' Collection

Magic Silk has introduced its new Satin Petals line of lingerie.

Male Power Expands 'Soo Cumfy' Collection

Male Power has expanded its Soo Cumfy collection of men's underwear.

CrakRevenue Introduces 'Trend Explorer' Feature for Affiliates

CrakRevenue has debuted the new Trend Explorer feature for its affiliates.

Paradise, Adam & Eve Partner for 'Illumination' Launch

Paradise Pleasure Products is partnering with Adam & Eve to launch the new Illumination Series vibrator line.

Show More