Naughty America, College Settle Trademark Claims

SIOUX FALLS, S.D. — National American University has agreed to drop its lawsuit claiming Naughty America poached its trademark name.

In the suit filed earlier this year, National American University claimed that Naughty America parent La Touraine pirated its trademark with use of the name Naughty American University, acronym NAU and the mark Fast Times at NAU.

San Diego-based La Touraine and National American University made a joint motion for dismissal of the case Monday, citing the companies made a resolution over claims with each party bearing its own attorneys fees.

Terms of the settlement were not disclosed.

According to the original court filing, Naughty America began operating college and academic themes at FastTimesatNAU.com but dropped an attempt to trademark the name following complaints by the academic organization.

At FastTimesatNAU.com, the company’s marketing schtick targets collegiate admirers, using such blue-chip performers as Faye Reagan, Gianna Lynn and London Keyes.

Dlorah Inc., the Rapid City, N.D.-based parent of the 68-year-old 16-campus chain, said in its lawsuit that the porn site and its institution were "nearly identical" and likely to confuse students, potential students, alumni and parents.

Further, the suit said that Naughty America was cybersquatting with the domain NaughtyAmerica.com and FastTimesatNAU.com.

It asked for an injunction on the use of those names and for a transfer of the domain names, as well as compensatory damages and attorneys fees.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Syren De Mer, Eddie Patrick Cap AEBN's Top Stars for 1st Quarter of 2026

AEBN has revealed its most popular performers in straight and gay theaters for the first quarter of 2026.

Tennessee Bill Would Require Warnings on Adult Stores

The Tennessee Senate has passed a bill requiring adult stores, theaters and other establishments in the state to post warning signs cautioning patrons that they “may be contributing” to sexual assault and human trafficking.

Motorbunny Debuts 'Mt. Gushmore' Grinder Attachment

Motorbunny has introduced its Mt. Gushmore grinder attachment for its Buck sex machine.

Like a Kitten Names Matie Fricker Director of Education and Community Outreach

Like a Kitten has named Matie Fricker as its new director of education and community outreach.

Report: Irish Regulator Seeks 'Industry Input' on AV Compliance

Irish media regulator Coimisiún na Meán (CnaM) will draw on “industry input” to help establish a framework for assessing platforms’ compliance with Ireland’s Online Safety Code and the EU’s Digital Services Act, news organization MLex reports.

'iDealgasmPlus' Launches Through PAYSITE

iDealgasmPlus.com has officially launched through PAYSITE.

Wicked Sensual Care Debuts 'Arousal Serum' From 'Simply Timeless' Line

Wicked Sensual Care (WSC) has introduced the Arousal Serum lubricant from its Simply Timeless line.

Canadian Senate Approves National Age Verification Bill

Canada’s Senate on Wednesday passed bill S-209, the “Protecting Young Persons from Exposure to Pornography Act,” which would require commercial adult websites to verify that Canadian users are at least 18 years old.

Blush Expands 'EnLust' Stroker Collection

Blush has introduced three new stroker sleeves from its EnLust line.

Sara Jay Relaunches Site Through PAYSITE

Sara Jay has relaunched her membership site, WydeSyde, through PAYSITE.

Show More