Naughty America, College Settle Trademark Claims

SIOUX FALLS, S.D. — National American University has agreed to drop its lawsuit claiming Naughty America poached its trademark name.

In the suit filed earlier this year, National American University claimed that Naughty America parent La Touraine pirated its trademark with use of the name Naughty American University, acronym NAU and the mark Fast Times at NAU.

San Diego-based La Touraine and National American University made a joint motion for dismissal of the case Monday, citing the companies made a resolution over claims with each party bearing its own attorneys fees.

Terms of the settlement were not disclosed.

According to the original court filing, Naughty America began operating college and academic themes at FastTimesatNAU.com but dropped an attempt to trademark the name following complaints by the academic organization.

At FastTimesatNAU.com, the company’s marketing schtick targets collegiate admirers, using such blue-chip performers as Faye Reagan, Gianna Lynn and London Keyes.

Dlorah Inc., the Rapid City, N.D.-based parent of the 68-year-old 16-campus chain, said in its lawsuit that the porn site and its institution were "nearly identical" and likely to confuse students, potential students, alumni and parents.

Further, the suit said that Naughty America was cybersquatting with the domain NaughtyAmerica.com and FastTimesatNAU.com.

It asked for an injunction on the use of those names and for a transfer of the domain names, as well as compensatory damages and attorneys fees.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Svakom Launches 'KooSync' App

Svakom has launched its new KooSync interactive platform and app.

Pineapple Support Relaunches Site

Pineapple Support has updated and relaunched its website.

Full Circle Expands 'Dream Doll' Line, Adds Functional Mouths

Full Circle has introduced eight new models with functional mouths from its Dream Doll collection.

Starship Opens New Store in Augusta, Ga.

Starship Adult Stores is opening its new brick-and-mortar location in Augusta.

Besharam's Raj Armani Featured on Front Page of Financial Express

Besharam and its co-founder and COO Raj Armani are featured on the front page and in an interview for the prominent Indian newspaper Financial Express.

Pleasure Chest to Close West Village Location

The Pleasure Chest has announced the closing of its West Village location in February 2026.

Svakom 'Sam Neo 2 Pro' Featured in Aftonbladet Review

Svakom's Sam Neo 2 Pro stroker is featured in a new review in Stockholm’s Aftonbladet newspaper.

Satisfyer Signs On as Sponsor of XBIZ Honors After-Party

Satisfyer has enlisted as the sponsor of the XBIZ Honors after-party, a capstone celebration to the Pleasure Industry’s Biggest Night™.

Arcom-Targeted Sites Implement Age Verification in France

Five high-traffic adult websites based outside of France have implemented age verification as required under the nation’s Security and Regulation of the Digital Space (SREN) law, after receiving warnings from French media regulator Arcom.

Lovense 'Spinel' Vibrator Featured in Wired Review

Lovense's Spinel mini sex machine is featured in a new review on Wired.com.

Show More