"Legitimate adult businesses are anxious to prove their integrity, both as a matter of pride and as a way to reach customers understandably reluctant to shop in the virtual Red Light District. The ASL Trust Seal meets these needs, provides businesses more sales opportunities, referrals, and improved search engine placement through the smart keyword-based Safe List system," Marketing Manager Mike Carroll said.
"Regardless of the content a person may be searching for, their purchase and participation should be free of worry regarding fraud, deception, price-traps and unethical business practices," Carroll added. "We believe that shoppers of adult products and services deserve the same level of professionalism, customer service and ethical business practices that are expected in the non-adult oriented area of the Internet."
According to the company, most companies are approved into the Safe List Directory within 24 hours, upon which time the trust seal is released and can be displayed in a prominent location on the merchant's website confirming positive verification.