According to the company, since the start of the year, ad requests have risen to over 1.5 billion per month, and are growing fast; projected to soon reach 2 billion per month — figures which include Adultmoda's partner service, non-adult network Admoda.
Adultmoda CEO Terry Jackson believes the company's success is due to high payouts, high CTRs, and consistently high fill rates in key countries, giving publishers high eCPMs.
"One record month is following another, and we are gaining a reputation for having a solution that delivers great results for adult publishers," Jackson said. "We always share our success with our clients — advertisers benefit from great promotional deals, and mobile webmasters receive the highest payouts in the industry."
Jackson says that some of this growth can be attributed to advertisers being happy, since the success of advertisers and publishers is intrinsically linked.
"Adultmoda is still seeing extremely high re-book rates from advertisers [of] approximately 90 percent," Jackson said. "This, in conjunction with a constantly evolving self-serve solution, has meant Adultmoda advertisers have been eager to expand their mobile advertising spend with the company."
Adultmoda has reportedly started to back-fill other ad networks as well as its own.