Playboy, eFashion Agree to Settle Breach-of-Contract Suit

CHICAGO — Playboy and eFashion Solutions have reached a settlement deal in a suit that was spurred when eFashion canceled website-management obligations for the retail end of Playboy.com.

XBIZ has learned counsel for Playboy and eFashion are drawing up settlement documents and will meet on Sept. 3 to finalize the deal at U.S. District Court in Chicago.

Terms of the settlement have not been disclosed.

Chicago-based Playboy said in the suit filed two months ago that the eFashion deal, which began in January 2008, had been a nightmare for the company from the get-go. And an expensive one.

Playboy, in the suit, said it gave eFashion concessions worth $18.1 million after the original deal was signed.

Secaucus, N.J.-based eFashion promotes itself as “a leader in ecommerce operations for designer, luxury and celebrity fashion brands.” It operates sites for DKNY and New Era.

Playboy's Theresa Hennessey told XBIZ that the company does not comment on pending litigation matters. eFashion CEO Edward Foy did not get back to XBIZ on the matter.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Chaturbate Announces 2025 Music Contest Winners

Chaturbate has revealed the winners of its 2025 music competition.

2026 XBIZ Exec Awards Pre-Noms Open With Debut of New 'Impact' Honors

XBIZ is pleased to announce that the pre-nomination period for the 2026 XBIZ Exec Awards, the adult industry’s premier career honor, begins today and runs through Oct. 14.

ProDx Health Launches 'Priority Club' Expedited Testing Program

ProDx Health has launched its new Priority Club expedited testing program.

Creative Conceptions Increases Satisfyer Inventory

Creative Conceptions is now distributing over 150 new items from Satisfyer.

We-Vibe Debuts 'Chorus Pro' Vibrator

We-Vibe has introduced its new Chorus Pro vibrator for couples.

MYM Launches New Traffic System

German creator platform MYM has launched a new traffic system for its members.

Orion Debuts 'Flexible Butt Plug' From 'Anos' Line

Orion Wholesale has introduced the Flexible Butt Plug with Vibrations from its Anos line.

Nadia El Tamimy Joins LonBrook Sales Team

Nadia El Tamimy has joined the sales and account management team at LonBrook.

Happy Mind Debuts 'Mood-and-Arousal' Microdose Tablets

Wellness brand Happy Mind has introduced its new Mood-and-Arousal microdose tablets.

Ukrainian Content Creators on Hook for Nearly $10M in Back Taxes

Content creators in Ukraine owe the equivalent of $9.3 million in back taxes, according to the country's State Tax Service.

Show More