Playboy, eFashion Agree to Settle Breach-of-Contract Suit

CHICAGO — Playboy and eFashion Solutions have reached a settlement deal in a suit that was spurred when eFashion canceled website-management obligations for the retail end of Playboy.com.

XBIZ has learned counsel for Playboy and eFashion are drawing up settlement documents and will meet on Sept. 3 to finalize the deal at U.S. District Court in Chicago.

Terms of the settlement have not been disclosed.

Chicago-based Playboy said in the suit filed two months ago that the eFashion deal, which began in January 2008, had been a nightmare for the company from the get-go. And an expensive one.

Playboy, in the suit, said it gave eFashion concessions worth $18.1 million after the original deal was signed.

Secaucus, N.J.-based eFashion promotes itself as “a leader in ecommerce operations for designer, luxury and celebrity fashion brands.” It operates sites for DKNY and New Era.

Playboy's Theresa Hennessey told XBIZ that the company does not comment on pending litigation matters. eFashion CEO Edward Foy did not get back to XBIZ on the matter.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

ChatGains Joins Pineapple Support as Partner-Level Sponsor

ChatGains has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Westridge Acquires Mayer Laboratories

ID Lubricants parent company Westridge Laboratories has acquired sexual wellness brand Mayer Laboratories, manufacturer of Kimono condoms and Blossom Organics personal lubricants.

Male Power Debuts 'Ripple' Collection

Male Power has introduced its new Ripple collection of men's underwear.

Adam & Eve Reveals Results of 'Masturbation' Survey

Adam & Eve has released the results of a survey asking respondents how they prefer to masturbate.

Orion Debuts 'V-Stroker' Collection From Rebel Line

Orion Wholesale has introduced the new V-Stroker collection from its Rebel line.

New 'PROTECT Act' Would Make North Carolina Rules for Adult Sites Federal Law

Senator Mike Lee of Utah on Thursday introduced legislation that would impose strict new federal rules on adult sites and platforms, strongly echoing similar regulations imposed last year in North Carolina.

New Creator Platform 'UpTopModels.com' Launches

Producer Trey UTM has launched the new creator platform UpTopModels.com through MyMember.site.

Segpay Names Tom John CTO

Segpay has appointed Tom John as its new Chief Technology Officer.

Kheper, Warm Human Launch New 'Gift Bags'

Kheper Games has partnered with Warm Human to launch seven new naughty and irreverent-themed gift bags.

Show More