Einig, who previously worked for hosting provider 1&1 Internet in cities like Frankfurt and New York, is charged with streamlining and expanding LeaseWeb's product portfolio, including enlarging its range of virtualization products. He started at LeaseWeb a year ago, initially working on project management and provisioning (the automated delivery of hosting solutions to customers).
"Initially I will focus on building relationships with manufacturers and customers to determine what features we could add to our products," Einig said, inviting clients to meet at HostingCon 2009, being held in Washington from Aug. 10-12.
LeaseWeb's appointment of a hosting product development manager further reinforces its wholesale operations.
"In my work, I will devote special attention to resellers and their needs regarding our product portfolio," Einig said. "Resellers are an important target group for LeaseWeb's hosting products, using its basic hosting building blocks as a foundation for delivering their own managed hosting services. LeaseWeb's customer base includes a lot of system integrators, web developers and application developers."
The new product development manager also plans to concentrate on developing and expanding the existing virtualization portfolio.
"We currently market VMware based virtual private servers (VPS) that run on the VMware platform developed by LeaseWeb," explains Einig. "Clearly such a VPS offer has a fairly high end target group, VMware being the Rolls Royce virtualization brand in the hosting industry. Expanding our portfolio might lower the threshold of our offering."
Einig also reportedly plans to take a close look at LeaseWeb's web shop.
"Processes in the web shop must be in line with the products," says Einig. "This is why I will try to refine both the composition of the LeaseWeb products and the sales processes on the site, making it even easier for customers to find the desired hosting solution in LeaseWeb's web shop."
Einig reportedly decided to accept LeaseWeb's job offer because of its international work environment and enterprising mentality.
"The lines are short at LeaseWeb and the company offers huge personal development opportunities. It is an enterprising organization," Einig added. "LeaseWeb gives you ample flexibility to work on the things you like to do. If you are good at something and see certain opportunities for yourself and the company, they encourage you to focus on these things. I can bring in my experience and implement changes."
According to LeaseWeb, it already boasts a great many nationalities in its employee base.
Thorsten Einig is German, but the company also employs Turkish, Italian, Polish, South-African, Irish, English, American, Indonesian and Uruguayan nationals. As a result, LeaseWeb recently introduced English as its official corporate language.
