Playboy Sees Improved Media Results but Restructuring Drags Income

CHICAGO — Playboy Enterprises said Tuesday that cost-cutting efforts and improved media results contributed to increased segment income in its second quarter.

While it ended with an $8.7 million loss in the second quarter, the company attributed that loss to a restructuring charge primarily related to the closing of the company’s New York office.

Excluding that charge, Playboy’s net income was $400,000 for the quarter. In the same period last year, the company reported a net loss of $3.2 million.

One bright spot, Playboy said, was its print/digital group, which reported an increase in second-quarter segment income to $2.3 million from $100,000 in the prior year period. Revenue for the group was $28.3 million in the quarter, down $3.9 million from second quarter 2008.

Primarily as a result of a double issue, Playboy magazine’s circulation revenue grew 16 percent in the second quarter to $12.9 million compared to the same period last year.

“Efforts to better manage our cost structure while improving our customers’ experience will continue,” Playboy CEO Scott Flanders said. “I believe this company has taken many of the right steps in outsourcing or exiting unprofitable businesses and that those which remain are critical to our future.”

Playboy said the global economic slowdown has pared royalty payments in its licensing business, but it is optimistic about expanding into new regions, including Latin America.

Flanders said he expects the licensing segment to show year-over-year revenue and income growth in the 2009 second half, fueled by a strong fourth quarter.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Jazmine Cruz, McKenzie Mae Make Their Girlsway Debuts

Jazmine Cruz and McKenzie Mae make their Girlsway debuts in the latest installment of "Mommy's Girl," titled "The Bare Minimum."

Alanna Pow Stars in Latest From Brazzers

Alanna Pow stars with Scott Nails in the latest release from Brazzers.

Kimmy Kimm, Khloe Kapri & Alex Jones Lead Latest From Bellesa Plus

Kimmy Kimm and Khloe Kapri star with multi-XMAs winner Alex Jones in the latest scene from Bellesa Plus, titled “Her Last Day.”

BranditScan Rolls Out 2 New Platform Features

BranditScan has introduced its new Traffic Optimization and Doxing Protection features for creators.

FreeUse to Drop New Limited Series 'Time Stop'

FreeUse will premiere a three-part limited series next week, titled “Time Stop.”

NMG Management Partners With Cosplayground to Scale Distribution

NMG Management has partnered with Cosplayground to expand the studio’s digital distribution and licensing operations.

Dreamcam Rolls Out 'Voice Translator AI'

Dreamcam has introduced a Voice Translator AI to its livestreaming platform.

UK Government May Limit 'Step' Porn Ban With New Amendments

The U.K. Ministry of Justice on Friday revealed new government amendments to the pending Crime and Policing Bill, potentially limiting a pending ban on “step” content to apply only if adult performers role-play as minors.

Lola Riley Makes Her WIFEY Debut

Lola Riley has made her debut for Vixen Media Group studio imprint WIFEY alongside her husband, Devon, and Hollywood Cash.

Andi Avalon Is April's 'MYLF of the Month'

Andi Avalon has been named "MYLF of the Month" for April and stars in a new release with Nade Nasty.

Show More