Playboy Sees Improved Media Results but Restructuring Drags Income

CHICAGO — Playboy Enterprises said Tuesday that cost-cutting efforts and improved media results contributed to increased segment income in its second quarter.

While it ended with an $8.7 million loss in the second quarter, the company attributed that loss to a restructuring charge primarily related to the closing of the company’s New York office.

Excluding that charge, Playboy’s net income was $400,000 for the quarter. In the same period last year, the company reported a net loss of $3.2 million.

One bright spot, Playboy said, was its print/digital group, which reported an increase in second-quarter segment income to $2.3 million from $100,000 in the prior year period. Revenue for the group was $28.3 million in the quarter, down $3.9 million from second quarter 2008.

Primarily as a result of a double issue, Playboy magazine’s circulation revenue grew 16 percent in the second quarter to $12.9 million compared to the same period last year.

“Efforts to better manage our cost structure while improving our customers’ experience will continue,” Playboy CEO Scott Flanders said. “I believe this company has taken many of the right steps in outsourcing or exiting unprofitable businesses and that those which remain are critical to our future.”

Playboy said the global economic slowdown has pared royalty payments in its licensing business, but it is optimistic about expanding into new regions, including Latin America.

Flanders said he expects the licensing segment to show year-over-year revenue and income growth in the 2009 second half, fueled by a strong fourth quarter.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Roald Riepen Steps Down as CEO of IMC

Roald Riepen, CEO of International Media Company (IMC), is stepping down as CEO.

Chloe Amour Stars in Latest From Blacked Raw

Chloe Amour stars with Chocolate Rod and Goldey in the latest release from Vixen Media Group studio imprint Blacked Raw.

Ofcom Sets Timeline for Enforcing 'Extreme' Content Rules

U.K. media regulator Ofcom plans to begin enforcing new laws criminalizing certain “extreme” adult content online, but will first hold a consultation in early 2027 before providing updated guidance for sites and platforms.

Amy Nosferatu Leads Latest From TransAngels

Amy Nosferatu stars with Jason Leescott in the latest release from TransAngels, titled "Slit Slut."

Brandi Swan Stars in Latest From Pervz

Brandi Swan stars with Peter Fitzwell in the latest installment of the Pervz series "Shoplyfter."

Lucy Mochi Stars in Latest Form Jules Jordan

Lucy Mochi stars with Lexington Steele in the latest release from Jules Jordan Video.

Rebel Rhyder Fronts Latest From MYLF

Rebel Rhyder stars with Sage Roux in the latest installment of the MYLF series "Anal Mom."

Kimmy Kimm Stars in Latest From Pure Taboo

Kimmy Kimm stars with Mickey Mod in the latest release from Pure Taboo, titled "Won’t Breathe a Word."

Kyaa Chimera, Pixie Smalls Star in Latest Installment of 'Mommy's Girl'

Kyaa Chimera and Pixie Smalls star in the latest installment of the Girlsway series “Mommy’s Girl,” titled “Strap In For A Surprise.”

Dorcel Releases Shalina Devine Showcase 'Shalina's Secrets'

Recently crowned XMA Europe MILF Performer of the Year Shalina Devine stars in a new showcase from Dorcel, "Shalina's Secrets."Directed by Franck Vicomte, the title features Angelika Grays, Liz Ocean, Kristof Cale, Francis X, Alex Romero, and Alex Charger.

Show More