Playboy Sees Improved Media Results but Restructuring Drags Income

CHICAGO — Playboy Enterprises said Tuesday that cost-cutting efforts and improved media results contributed to increased segment income in its second quarter.

While it ended with an $8.7 million loss in the second quarter, the company attributed that loss to a restructuring charge primarily related to the closing of the company’s New York office.

Excluding that charge, Playboy’s net income was $400,000 for the quarter. In the same period last year, the company reported a net loss of $3.2 million.

One bright spot, Playboy said, was its print/digital group, which reported an increase in second-quarter segment income to $2.3 million from $100,000 in the prior year period. Revenue for the group was $28.3 million in the quarter, down $3.9 million from second quarter 2008.

Primarily as a result of a double issue, Playboy magazine’s circulation revenue grew 16 percent in the second quarter to $12.9 million compared to the same period last year.

“Efforts to better manage our cost structure while improving our customers’ experience will continue,” Playboy CEO Scott Flanders said. “I believe this company has taken many of the right steps in outsourcing or exiting unprofitable businesses and that those which remain are critical to our future.”

Playboy said the global economic slowdown has pared royalty payments in its licensing business, but it is optimistic about expanding into new regions, including Latin America.

Flanders said he expects the licensing segment to show year-over-year revenue and income growth in the 2009 second half, fueled by a strong fourth quarter.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Dorcel Drops Franck Vicomte's 'Luxure: My Wife's Nights'

Dorcel has released director Franck Vicomte’s latest title, “Luxure: My Wife's Nights.”

Cherie DeVille Featured in 'Choking Ban' Article for Wired Magazine

Multi-XMAs winner Cherie DeVille is featured in a new article in Wired Magazine, titled "A Teen Girl’s Death Is Prompting Calls to Ban Choking in Porn."

Aleksa Mink Makes Her Jules Jordan Debut

Aleksa Mink has made her debut for Jules Jordan Video alongside Lexington Steele.

Violet Myers Headlines 2nd Volume of Jonni Darkko's 'Darkko's Hot Fucks!'

Violet Myers toplines the second volume of multi-XMAs winner Jonni Darkko's “Darkko’s Hot Fucks!,” from Evil Angel.

Toni Ribas on Porn, Passion and the Essential Perv Factor

Toni Ribas is practicing his swing.  “I always thought golf was for old people, but I guess I’m there,” jokes the veteran performer, who recently turned 50.

X3 Amsterdam Imports Hollywood Glitz With Continental Style

A throng of fans from across Europe and around the globe descended on the Passenger Terminal building on Friday, eager to meet their favorite adult stars at the inaugural X3 Amsterdam fan expo.

Jim Powers Debuts New Gender X Feature 'Transed'

Director Jim Powers has released the first two scenes from his new Gender X Films feature "Transed."

California, Florida Reps File Latest Bill to Repeal Section 230

Two members of Congress on Thursday introduced new legislation to repeal Section 230 of the Communications Decency Act, which protects interactive computer services — including adult platforms — from liability for user-generated content.

Amy Nosferatu Stars in 'Pin-Up Pinned Down' From TransAngels

Amy Nosferatu stars with Everlyy666 in the latest scene from TransAngels, titled “Pin-Up Pinned Down.”

Admaze Introduces Flat-Rate Media Buying for Publishers, Advertisers

Adult ad network and agency Admaze has introduced a flat-rate media buying model for publishers and advertisers.

Show More