Playboy Sees Improved Media Results but Restructuring Drags Income

CHICAGO — Playboy Enterprises said Tuesday that cost-cutting efforts and improved media results contributed to increased segment income in its second quarter.

While it ended with an $8.7 million loss in the second quarter, the company attributed that loss to a restructuring charge primarily related to the closing of the company’s New York office.

Excluding that charge, Playboy’s net income was $400,000 for the quarter. In the same period last year, the company reported a net loss of $3.2 million.

One bright spot, Playboy said, was its print/digital group, which reported an increase in second-quarter segment income to $2.3 million from $100,000 in the prior year period. Revenue for the group was $28.3 million in the quarter, down $3.9 million from second quarter 2008.

Primarily as a result of a double issue, Playboy magazine’s circulation revenue grew 16 percent in the second quarter to $12.9 million compared to the same period last year.

“Efforts to better manage our cost structure while improving our customers’ experience will continue,” Playboy CEO Scott Flanders said. “I believe this company has taken many of the right steps in outsourcing or exiting unprofitable businesses and that those which remain are critical to our future.”

Playboy said the global economic slowdown has pared royalty payments in its licensing business, but it is optimistic about expanding into new regions, including Latin America.

Flanders said he expects the licensing segment to show year-over-year revenue and income growth in the 2009 second half, fueled by a strong fourth quarter.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Wendy Marvell, Shadow Dimitri Make Their Immoral Debuts

Wendy Marvell and newly crowned XMA Europe Male Performer of the Year Shadow Dimitri have made their debuts for Immoral Productions alongside Marvell's husband Matt Bird, Irish Bull, John Price, and studio honcho "Porno Dan" Leal.

Ofcom Cites Web Prime, Porntrex for Alleged AV Violations

U.K. media regulator Ofcom on Tuesday notified two operators of adult websites of the agency’s provisional determination that the companies have failed to comply with provisions of the Online Safety Act.

Mick Blue Tops TT5 Podium at NASA Championships

Mick Blue took first place this past weekend in the national Time Trial 5 (TT5) race at the 2026 NASA Championships at Sebring International Raceway.

FSC: Utah Excise Tax on Adult Content Goes Into Effect October 1

The Free Speech Coalition (FSC) has issued an advisory that the Utah Excise Tax goes into effect tomorrow.

Alison Rey Makes Long-Awaited Studio Anal Debut

Alison Rey has performed her first anal alongside Small Hands in the latest release from Adult Time, directed by Casey Calvert.

Rachael Cavalli Leads Latest From Bellesa Plus

Rachael Cavalli stars alongside August Skye and multi-XMAs winner Vince Karter in the latest release from Bellesa Plus, titled “Double-Booked.”

Elegant Angel Releases All-Star Orgy From '2026 Performers of the Year'

Elegant Angel has released an all-star orgy from the 2026 edition of its annual series "Performers of the Year."

Anissa Kate Reflects on 15 Years in the Spotlight and a New Life in L.A.

Anissa Kate has made some unique memories over the course of her 15-year career in the adult industry. She fondly remembers shooting under the starry skies of the Nevada desert, and spending the night in the middle of nowhere because the shoot was scheduled to resume early in the morning to catch the sunrise.

McKenzie Mae Headlines 1st Volume of Dorian Del Isla's 'Anal Teachings'

McKenzie May toplines the first volume of director Dorian Del Isla's latest title, "Anal Teachings," from Evil Angel.

Leilani Li Stars in Latest From TransAngels

Leilani Li stars with Cali Sweets in the latest release from TransAngels, titled "Sorry I Fucked Your Sister."

Show More