Playboy Sees Improved Media Results but Restructuring Drags Income

CHICAGO — Playboy Enterprises said Tuesday that cost-cutting efforts and improved media results contributed to increased segment income in its second quarter.

While it ended with an $8.7 million loss in the second quarter, the company attributed that loss to a restructuring charge primarily related to the closing of the company’s New York office.

Excluding that charge, Playboy’s net income was $400,000 for the quarter. In the same period last year, the company reported a net loss of $3.2 million.

One bright spot, Playboy said, was its print/digital group, which reported an increase in second-quarter segment income to $2.3 million from $100,000 in the prior year period. Revenue for the group was $28.3 million in the quarter, down $3.9 million from second quarter 2008.

Primarily as a result of a double issue, Playboy magazine’s circulation revenue grew 16 percent in the second quarter to $12.9 million compared to the same period last year.

“Efforts to better manage our cost structure while improving our customers’ experience will continue,” Playboy CEO Scott Flanders said. “I believe this company has taken many of the right steps in outsourcing or exiting unprofitable businesses and that those which remain are critical to our future.”

Playboy said the global economic slowdown has pared royalty payments in its licensing business, but it is optimistic about expanding into new regions, including Latin America.

Flanders said he expects the licensing segment to show year-over-year revenue and income growth in the 2009 second half, fueled by a strong fourth quarter.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Private Releases 2nd Volume of 'Bachelorette Party'

Private has released the second volume of “Bachelorette Party,” directed by Xavi Rocka.

McKenzie Mae Makes Her Evil Angel Debut

McKenzie Mae has made her debut for Evil Angel alongside Dorian Del Isla in "McKenzie Mae Anal Teachings."Directed by Del Isla, the scene opens with Mae dressed as a schoolgirl in a plaid skirt, white blouse, necktie, and stockings.

Kenna James, Derek Kage Cap AEBN's Top Stars for 2nd Quarter of 2026

AEBN has revealed its most popular performers in straight and gay theaters for the second quarter of 2026.

Elly Clutch, Alina Lopez Lead Latest From Brazzers

Multi-XMAs winner Elly Clutch and Alina Lopez star in the latest Brazzers release, "Hot and Mean Rivalry."

Agatha Vega Makes Her Bellesa Plus Debut

2024 Euro XMAs Female Performer of the Year Agatha Vega has made her Bellesa Plus debut alongside Christian Clay in the studio’s latest release, “The Housekeeper.”

Lucy Mochi Makes Her Blacked Raw Debut

Lucy Mochi has made her debut for Vixen Media Group studio imprint Blacked Raw, alongside Jason Luv.

Jonni Darkko Drops New Evil Angel DP Release With Anissa Kate

Anissa Kate stars with Musa Phoenix and Hollywood Cash in a new Jonni Darkko-helmed Evil Angel scene.

Kasey Kei, Bella Joie & Hazel Grace Star in Latest From Transfixed

Kasey Kei, Bella Joie, and Hazel Grace star in the latest release from Transfixed, titled "Ex-Couple’s Massage."

Ivy Ireland, Derek Kage Front Latest From Pure Taboo

Ivy Ireland and Derek Kage star with Parker Ambrose in the latest release from Pure Taboo, titled "Unnatural Arrangement."

Octavia Red Makes Her Blacked Debut

XMA winner Octavia Red has made her debut for Vixen Media Group studio imprint Blacked, alongside Hollywood Cash.

Show More