Playboy Sees Improved Media Results but Restructuring Drags Income

CHICAGO — Playboy Enterprises said Tuesday that cost-cutting efforts and improved media results contributed to increased segment income in its second quarter.

While it ended with an $8.7 million loss in the second quarter, the company attributed that loss to a restructuring charge primarily related to the closing of the company’s New York office.

Excluding that charge, Playboy’s net income was $400,000 for the quarter. In the same period last year, the company reported a net loss of $3.2 million.

One bright spot, Playboy said, was its print/digital group, which reported an increase in second-quarter segment income to $2.3 million from $100,000 in the prior year period. Revenue for the group was $28.3 million in the quarter, down $3.9 million from second quarter 2008.

Primarily as a result of a double issue, Playboy magazine’s circulation revenue grew 16 percent in the second quarter to $12.9 million compared to the same period last year.

“Efforts to better manage our cost structure while improving our customers’ experience will continue,” Playboy CEO Scott Flanders said. “I believe this company has taken many of the right steps in outsourcing or exiting unprofitable businesses and that those which remain are critical to our future.”

Playboy said the global economic slowdown has pared royalty payments in its licensing business, but it is optimistic about expanding into new regions, including Latin America.

Flanders said he expects the licensing segment to show year-over-year revenue and income growth in the 2009 second half, fueled by a strong fourth quarter.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Leilani Li Stars in Latest From Kink.com

Leilani Li stars with Pierce Paris in the latest installment of the Kink.com series "Kink Trans," titled "Please Her Cock."

Johnny Sins Launches 'Fangate' Creator Platform for Direct-to-User Content Sales

Johnny Sins has officially launched Fangate, a platform that allows creators to sell content directly to fans without requiring a user account or subscription.

Abella Danger Drops 1st Episode of Her Brazzers Creator Interview Series on YouTube

Abella Danger has released the premiere episode of her new interview show produced by Brazzers Creator.

Lumi Ray Performs 1st DP in Latest From Bellesa Plus

Lumi Ray has performed her first DP alongside Dante Colle and Small Hands in the new release from Bellesa Plus, titled “The Game.”

Vixen, Julmodels to Celebrate Vixen's 10th Anniversary With 'Club Vixen' Party at XBIZ Amsterdam

LOS ANGELES – Vixen Media Group (VMG) and premier European talent agency Julmodels will once again join forces to host Club Vixen at XBIZ Amsterdam on the evening of Sept. 10. This year, the party marks a milestone occasion: the 10th anniversary of VMG’s flagship brand Vixen.

Anissa Kate Fronts Latest From Pervz

Anissa Kate stars with Arin Jones in the latest release from Pervz series “PervTherapy.”

Violet Myers, Rissa May Lead 3rd Installment of 'Equilibrium'

Multi-XMAs winner Violet Myers and Rissa May star with Jason Luv in the third installment of Vixen Media Group studio imprint Deeper’s fantasy feature “Equilibrium.”

Elegant Angel Showcase 'Tanya Tate Is MILFWoman' Premieres

Tanya Tate takes on the role of "MILFwoman" in the latest Elegant Angel showcase series.

Richard Mann Drops New Evil Angel Scene With Alexandra Quintezz

Alexandra Quintezz stars in an Evil Angel scene alongside Sir Goldey and director/performer Richard Mann.

Vixen Media Group Debuts 3rd Season of Cross-Site Series 'Hotel Vixen'

Vixen Media Group (VMG) has launched the third season of its cross-site, Caribbean-set series "Hotel Vixen," with scenes presented by its studio websites Vixen, Blacked, and Tushy.

Show More