BMF Media, Webmaster Central Market MustHaveContent

LOS ANGELES — BMF Media and Webmaster Central have announced the release of MustHaveContent.com, a new delivery platform designed to bring premium content to webmasters and secure new revenue streams for studios and affiliate programs.

BMF Media offers a unique library of custom-edited downloadable clips featuring top stars and studios, which have been converted into streaming feeds by Webmaster Central to power the new product, which allows webmasters to lease these high-quality streaming feeds for a flat monthly fee.

"Once the content of the studios was king, then the traffic of the adult sites took the lead, but now the studios struggle with a shrinking DVD market and adult sites struggle against free porn," stated a company representative. "The need for a new way is obvious."

According to the company, studios need a new Internet distribution model that ensures revenue, especially with the fall-off in DVD sales.

"They are bewildered by falling VOD revenue, distrust their virtual partners and, despite seeing grainy versions of some of their content pop up on free sites, do not yet grasp the full impact of free porn," the rep continued. "They spend precious resources trying to compete on the Internet and, though they put on a brave face, few succeed.

"The adult sites also put on a brave face, reluctant to admit to the studios that they are being eaten alive by tube sites and free porn," he added. "How do you compete with free when the new Digital Rights Management Act only allows content owners to demand removal within 48 hours, after which the 'Pirates of the Free' can put the same content right back up?"

MustHaveContent.com was thus developed as a solution to this problem, creating a new alliance of content and traffic which monetizes the studio's content and opens a broad new source of revenue for both studios and webmasters.

"Some studios explore feeds for webmasters but only BMF Media, the largest provider of content for both AEBN and Hot Movies, has the full range of major studios that webmasters need," the rep concluded. "Studios get paid for their content, achieve broad distribution and acquire thousands of new fans and customers."

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