"Utilizing the powerful content access and control in Silverlight 3 DRM, the hosted EZDRM model delivers enterprise content control to the SMB market, while integrating more easily with existing business models in the content industry," stated a company release.
According to the company, EZDRM is among the first to release a hosted Silverlight DRM solution for the small to medium businesses; offering simple integration that allows companies to fully secure their media while allowing seamless delivery to viewers.
The hosted DRM platform is positioned as an affordable alternative to in-house solutions that can easily be added to new and existing media-based assets. With this new service, EZDRM enables the use of Windows Media DRM 10 protected content together with content protected by the latest PlayReady encryption.
"We have been waiting a long time to offer our clients a solution to protect online content while allowing end users to view the media on any system, regardless of the browser or OS they have," CEO and co-founder of EZDRM, David Eisenbacher, said. "Silverlight 3's powerful feature set for media and content protection help enable exciting new viewing experiences for end users, and new revenue streams for businesses."
EZDRM's hosted solution is composed of two parts. The first allows Windows Media DRM clients to add a Silverlight playback option to their protected content. The second offers native PlayReady technology to support a higher level of encryption.
"Silverlight DRM is another perfect example of how easy it is for our customers and partners to monetize and rapidly develop the types of highly interactive protected experiences customers demand," Steve Sklepowich, group product manager for Silverlight at Microsoft Corp, said. "Microsoft continues to be excited by partners such as EZDRM who are using Microsoft Silverlight to deliver enhanced user experiences on the Web."