Truveo Ups Ante With Video Search Engine

BURLINGAME, Calif. — Startup company Truveo last week launched a beta version of its video search engine that claims faster and more relevant results.

Truveo finds video clips often overlooked by text-based search engines, such as Google, Yahoo and Blinkx, by “seeing” visual elements on a web page that indicate the presence of video clips.

The browser then plays the clip, indexes the content through key words or "metadata" embedded in the video file, then delivers results that prioritize new and branded content from high-traffic sites.

“We are using our visual analysis to find video that might live in web pages," Truveo CEO Tim Tuttle said. “Using that approach we can find tons more video than other [web crawlers] can find.”

Tuttle founded the Burlingame -based company with former Inktomi Corp. senior scientist Adam Beguelin.

"Our mission is to build an engine that indexes all of the video on the web, giving users the most relevant and up-to-date results for any video search, be it the latest on Hurricane Katrina or Britney Spears," Tuttle said. The company has no licensing agreement with content providers but avoids infringing by directing users to the content owner's site, Tuttle said.

Google and Yahoo both are working to strike content relationships with news and other information providers.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Roxie Rae Relaunches Site Through XSiteAbility

Roxie Rae has relaunched her site through XSiteAbility.

Federal Appeals Court Vacates FTC 'Click to Cancel' Rule Pending Review

The U.S. Court of Appeals for the 8th Circuit on Tuesday vacated the Federal Trade Commission’s “click-to-cancel” rule aimed at making it easier for consumers to cancel online subscriptions, pending further review.

FSC Drops Florida AV Lawsuit in Wake of SCOTUS Decision

A U.S. district court judge granted on Tuesday a motion by Free Speech Coalition to dismiss the trade association’s lawsuit over Florida’s age verification law, a case that had been on hold pending the Supreme Court’s recent ruling on the constitutionality of state AV laws.

Ukrainian President Responds to Porn Legalization Petition

President Volodymyr Zelensky responded Tuesday to an OnlyFans model’s petition to decriminalize pornography in Ukraine, stating that he would wait for the legislative process to play out “in accordance with established procedure.”

Only Tax Deductions Joins Pineapple Support as Sponsor

Adult industry accounting firm Only Tax Deductions has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Adult Empire Launches 'Conversations' Podcast Series

Adult Empire has launched a new official podcast series hosted by Nicole Chappelle and Charlie.

Sex Work CEO Launches 'Teams Plan' for AI Assistant

Sex Work CEO has introduced the new Teams Plan for its AI-powered, NSFW text generator, GPTease.

2025 XBIZ Amsterdam Website Launches With Call for Speakers

XBIZ is pleased to announce that the website for its annual European conference, XBIZ Amsterdam, is now live.

NC Governor Vetoes Bill Targeting Adult Industry, Override Possible

North Carolina Governor Josh Stein today vetoed a bill imposing new regulations that adult industry observers have warned could push adult websites and platforms to ban most adult creators and content.

25,000 Sign Petition to Legalize Pornography in Ukraine

An OnlyFans model’s petition to decriminalize pornography in Ukraine has amassed the 25,000 signatures required for official consideration by President Volodymyr Zelensky.

Show More