Quinlan told XBIZ that the time was right for a new affiliate program despite a gloomy economic forecast that stretches into the foreseeable future.
"We felt like OC Cash had gotten so big – more than 60 sites – that adding any more would just be pointless," he said. "Plus, we had all this other content."
That "other content" actually made its way into Quinlan's hands from adult production company Evasive Angles, a longtime purveyor of high-energy gonzo movies with a focus on big butts and good-looking ethnic women that consumers might actually meet in real life.
Five years ago, Quinlan said, Evasive Angles made a deal with ClubJenna's affiliate program, JennaCash, to promote the sites, but after Playboy's acquisition of ClubJenna, the sites needed a new home. Evasive Angles Director of Sales Edward Smith told XBIZ that he and Evasive Angles owner TT Boy were happy to pass the content along to Quinlan.
"Our stuff just didn't fit the ClubJenna mold," Smith said.
LordsOfPorn.com launches with 11 total sites. Ten are amateur, and together they cover the ebony, Asian, teen and BBW niches. All of the content is exclusive and will be updated weekly by Evasive Angels and its smaller imprint, Bubble Butt Inc. Quinlan said they have a year's worth of updates ready to go.
The one outlier in the LordsOfPorn.com lineup – the aforementioned eccentric ringer – is the popular gaming-themed adult site Whorelore.com. Quinlan said he was only too happy to bring the site, which had built a solid following independently, into a formal affiliate program.
"Whorelore is converting like crazy – above and beyond anything else we have," Quinlan said, later adding, "It's the only adult site I've ever watched not for the sex, and I'm not even a huge gamer."
Whorelore, which features adult performers in medieval fantasy scenarios that spoof the popular "World of Warcraft" franchise of online games, is the brainchild of adult producer Dez. Quinlan said he hopes to develop future sites in the Whorelore mold with Dez.
As for future sites that might join the LordsOfPorn.com family, Quinlan pointed toward his current lineup and said that he hopes to fill more niches, like BBW, that aren't as "saturated" in the marketplace.
Evasive Angles' Smith echoed that sentiment, adding that his company prefers to shoot content that they feel will do well online and on DVD – even if that means venturing beyond Evasive's go-to niches.
"We're going to be shooting some niches for Jay [Quinlan] that we usually don't venture into," he said. In the immediate future, though, LordsOfPorn.com will first add the official site for TT Boy, TTBoy.com, to its lineup.
On the webmaster side, Quinlan said that LordsOfPorn.com will offer $35 per sale (with pop-ups) and $30 per sale (without pop-ups). In addition, he said that webmasters can opt for a "totally clean" arrangement where they promote pop-up-free sites with no cross sales for 50 percent revshare.
For more information, visit LordsOfPorn.com.