Adult Entertainment Drives Video Game Industry's Future

PORT TOWNSEND, Wash. — Sometime in 1972, adult entertainment met its match. The release of the first mainstream adult film, "Deep Throat" and the Atari video game "Pong" started one of the most powerfully pervasive, subversive and enduring cultural relationships in our time.

That's the starting point for Damon Brown's recently published book, "Porn & Pong: How 'Grand Theft Auto,' 'Tomb Raider' and other Sexy Games Changed Our Culture" (Feral House, 2008) Brown, Playboy's technology reporter, has a unique vantage point for his thesis, and he guides us through an exhaustive history of the pairing.

The widespread market penetration of the VCR and the simple Atari home video console at roughly the same time may have driven the two forms of entertainment together. Brown does identify the first sexual video game as the early 80s title "Custer's Revenge." The simple game featured a digitized figure whose goal was to avoid obstacles and have grainy, fuzzy sex with a captured Indian. Released in 1982, it sold $4 million worth of simulated, pixilated sex.

In a recent post to Salon.com, Brown outlines a history of how sex instructed the development of blockbuster video games "Lara Croft," Leisure Suit Larry" and even "Ms. Pac Man." But what no one could imagine was exactly how popular those games would become. By 2010, the worldwide video game market is predicted to generate $46.5 billion in revenue, according to PricewaterhouseCoopers. That figure represents a projected 45 percent of filmed entertainment's projected revenue of $104 billion.

"Porn and Pong" looks deeply at what drives the union between the two industries. From early BBS systems to more evolved graphics-driven websites like Second Life, Brown probes the inherent human drive to have sex — even if simulated within video games.

Part of the union between the two industries, Brown asserts, is the ability to change one's identity easily. Women, he writes, often assume male avatars in cyber role-playing scenarios "because they got harassed less." Brown adds in his Salon.com interview, "for the men, they took on female personas because they felt they were actually treated better."

The fluidity of roles that technology has enabled leads Brown to envision a sexual future that we can not imagine — one that includes teledildonics run by remote professionals. "Our grandchildren are going to have amazing sex lives -- I can't think of a better way to say it."

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

COTR Acquires Le Wand, b-Vibe and The Cowgirl Trademarks

COTR, Inc. has acquired trademark ownership of its flagship brands, Le Wand, b-Vibe, and The Cowgirl.

Kheper Releases Flavored 'All Dicks,' 'All Chicks' Lollipops

Kheper Games has debuted its new All Dicks Penis Suckers and All Chicks Pussy Suckers.

Magic Silk Expands 'Love' Line

Magic Silk has introduced six new styles from its Love line of lingerie.

XBIZ Virtual Pleasure Products Trade Show Set for July 28-30

To facilitate global business between brands and buyers without the need for travel, XBIZ is pleased to reintroduce a virtual edition of its pleasure products events, set for July 28-30.

Orion Debuts New Styles From 'Svenjoyment' Line

Orion Wholesale has released two new styles from its Svenjoyment undergarment line.

Ondato Joins Pineapple Support as Sponsor

Age and identity verification company Ondato has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Blush, 'Drag House Rules' Partner for Pride Month

Blush has been named an official challenge sponsor for OUTtv’s “Drag House Rules” during Pride Month.

Je Joue to Debut Expanded Product Lines at ANME

Je Joue will introduce several new products from its ILY and Je Joue collections at the ANME trade show in Burbank next month.

2026 XBIZ Amsterdam Website Now Live, Registration Opens

XBIZ is pleased to announce that the website for its annual European conference, XBIZ Amsterdam, is now live.

MyMember.site Integrates FSC's 'PrivateAV' Age Verification Solution

MyMember.site has integrated Free Speech Coalition's PrivateAV age verification tool into its website-building platform.

Show More