Reba Rocket is a force to be reckoned with.
As chief operating officer and chief marketing officer of Takedown Piracy, long at the forefront of intellectual property protection in adult entertainment, Rocket is dedicated to safeguarding the livelihoods of content creators and producers while fostering a more ethical and sustainable industry. Known for her passion, intelligence and relentless advocacy, Rocket received a 2025 XBIZ Exec Awards nomination for WIA Woman of the Year. Meanwhile, Takedown Piracy scored its second XMA nomination for Web Services Company of the Year, following a year during which the company hit a major milestone: removing its 200 millionth copyright infringement.
It’s exhausting to combat and counter all the misunderstandings and misinformation, but I’ve made it part of my mission to provide legitimate information.
Of course, WIA’s Woman of the Month didn’t become a trailblazer in the adult space overnight.
“I was studying copyrights as part of a college course,” Rocket recalls. “Nate Glass, TDP’s founder, was on the list of available interviews at an industry trade show, so I scheduled an interview, thinking how informative it would be for a class paper. He spoke so passionately about copyrights, consent, protecting content — it was enthralling!
“Nate and I developed a personal relationship and for years, I listened to him go through the throes of copyright enforcement,” she says. “Eventually I found myself wanting to be part of the battle.”
Together, Rocket and Glass have made it their mission to crack down on stolen content, providing performers and studios with the tools and support necessary to reclaim their work.
Rocket officially joined Takedown Piracy in 2019, serving as vice president of marketing and communications until being elevated to her dual COO/CMO roles in 2021. She is also now a co-owner — a status that accurately reflects how invested Rocket is in the work the company does.
“Every day, copyright enforcement presents challenges,” she says. “As pirates change their approach to stealing and monetizing content, we are constantly evolving to keep up, develop technology to do our work better and keep our fingers on the pulse of content creators of all kinds.”
The last several years have been transformative for the adult industry, and the rapid rate of change has required TDP to keep pace.
“There was a major shift when platforms like cam sites, streaming services, clip stores and those for independent content creators came onto the scene,” Rocket observes. “We could see that shift coming, so we quickly identified the marketplace and adapted with special platforms for independent content creators and special tools for clip stores. When management companies and agencies started appearing, we developed unique systems to make it easier for them to provide our services to their clients.”
In the course of becoming a passionate advocate for intellectual property rights, Rocket has also tasked herself with educating the community about protecting their own work. This has broadened her impact far beyond what she accomplishes in her official capacities at TDP. She has organized, hosted and participated in webinars, podcasts and panels, acting as mentor, strategist and beacon of empowerment for content creators and other adult professionals.
“It’s an ongoing endeavor, because the landscape is ever-changing and our statistics are ever growing,” she explains. “I spend untold hours with clients as well. Every one of my clients has my personal email and cellphone number so I can consult with them, prior to engaging and throughout our service time with them.
“Professionally, my goal is to always stay on top of the need for copyright enforcement, and ways in which our company can detect and remove infringements at the best possible price, using the best technology and personal attention possible,” she adds.
Beyond the legal and technical aspects of her anti-piracy work, however, Rocket has come to understand the emotional and financial toll that stolen content and exploitation can take on performers. Cognizant of this, she approaches her role with empathy, guiding clients toward therapy options, engaging in and amplifying conversations around mental and physical well-being, promoting mindfulness techniques or simply being a source of unwavering support and reassurance to those affected.
Her goal, she says, is to do whatever she can to help create a culture of respect in the industry and encourage ethical consumption of adult entertainment. She consistently emphasizes the importance of fair compensation, informed consent and sustainable business practices, reaffirming her commitment to the idea that, by fostering a community that values integrity, the industry as a whole can thrive.
The biggest challenge Rocket has encountered in her work with TDP, however, is misinformation.
“Unfortunately, there is a lot of it out there!” she emphasizes. “I recently did a panel where a DMCA service owner could not even define ‘fair use,’ which is a vital principle of the DMCA. I’ve heard services make dangerous claims, like ‘We use the DMCA for trademark enforcement,’ which is a huge violation of the law — there is legal precedent to show how that can expose a client to litigation and financial damages. Further, there are companies that issue DMCA notices on behalf of their clients for content the client doesn’t own, like studio work, news stories, PR and podcasts.
“It’s exhausting to combat and counter all the misunderstandings and misinformation, but I’ve made it part of my mission to provide legitimate information,” Rocket adds.
Being a woman with a mission to which she is so clearly committed has made Rocket an inspiration for other women in adult. Her biggest piece of advice for women aspiring to leadership positions in the industry is simple.
“Stop settling for less than you want or have earned!” she urges. “Align yourself with like-minded and supportive co-workers or business owners so you can work toward the situation you desire.”
On this subject, Rocket says, she speaks from personal experience.
“Nate gave me complete autonomy, along with all the tools I needed to do my job well,” she says. “After working for corporations whose owners and leaders would shoot down my ideas, only to later present them as their own — or just keep their boot on my neck, so to speak — having that full faith and support was life-altering. It gave me the confidence and opportunities to follow my intuitions and co-create effective business relationships, as well as walk away from bad business when I deemed that appropriate.”
When Rocket speaks about Glass and their work together, there’s a special sparkle in her eyes — a reflection of both their professional synergy and their personal bond.
“There can be challenges for people in personal relationships who work together,” she observes. “But we have never had those challenges. Our work ethic, approach to business and goals are completely aligned.”
It helps, Rocket says, that she and Glass share a philosophy of abundance, gratitude and giving back. Even in something as simple as an email, she leaves her mark, signing off with a heartfelt “With gratitude” — a small but powerful reflection of the genuine kindness, warmth and generosity that define her presence in the industry.
“One day, I will tattoo ‘This above all, to thine own self be true’ somewhere on my person,” she reflects. “That really resonates with me. People might not like everything I say or do, but nobody can argue with my authenticity.
“My ethics guide me, in all I do,” she says. “It’s not the easiest way to go, but it matters to me.”
Each month, XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry’s most influential businesswomen.
