opinion

Using YouTube as an NSFW Content Creator

Using YouTube as an NSFW Content Creator

What’s your favorite shampoo? Most likely you always buy your preferred brand, no matter the price or what other new brands might appear. The same thing happens in the content creation world. As a content creator, you are a brand, and you need to position yourself so that customers focus on you — precisely because it’s “you.” That “you” factor goes beyond how sexy you look naked. In fact, it mostly relies on the persona you create for yourself on the internet and the connection you create with fans. Positioning yourself as a real, approachable person will help your fan engagement skyrocket, which translates to more sales and a more loyal long-term fan base. And one of the best ways to express who you are is on YouTube.

Creating Your Channel

If there is one thing social media has trended toward, it’s shorter videos and content.

If there is one thing social media has trended toward, it’s shorter videos and content. However, longer videos are still relevant when it comes to making a deeper connection with fans. That’s where YouTube comes into play.

Your YouTube channel shouldn’t just be about you and how cool you are. That might garner a thousand or so views from preexisting fans, but you’re making YouTube content to attract prospective new fans as well. They don’t know you yet, so try to focus on whatever is trending at the moment. It could be as simple as riffing on the latest show everyone is watching nowadays. Find something special, spicy, innovative and relevant to discuss.

Being in the adult industry, you could certainly talk about your experiences shooting porn, touch on topics like how to have better sex, or have a conversation about taboos and fetishes. Most people are still uncomfortable speaking publicly about sex, so when you talk about it as a content creator, your words carry additional weight. You could give tips to people struggling with sexual issues, advise guys on how to talk to a woman or explain to girls how to take care of their intimate parts. Just be mindful of not getting too explicit, or the YouTube algorithm might ding you and reduce your visibility. I’ll talk more about that shortly.

Ask yourself: Who do you want to buy your content? What will those people expect from you? Often, models fail to monetize content or generate sales because they’re trying too hard to mass-market and never stop to figure out exactly whom they are selling to. How can you try to sell if you haven’t identified your audience?

Having a specific strategy and goal in mind when making your channel, capitalizing on your style and getting really niche-focused gives you an advantage: if you are known for one specific topic, you will find an audience interested in that topic and they will keep coming back for future uploads.

Dare to Be Different

My 15,000-subscriber YouTube channel is mainly interview-based. I interview women on the street about their sex lives, with questions like: When was your first time? What’s your favorite position? And if they’re really opening up: Spit or swallow? This way, my channel is not just about me, but also about women in general. I have many fans that have found me via YouTube and what they appreciate most is my personality, versatility and how easy it is for me to talk about taboo topics with strangers.

As with any social media platform, perseverance is essential. On YouTube, you have to upload a minimum of one video per week in order to create enough engagement. The overall rule is: You can’t expect to have fans unless you give people content to fan about.

Also, for this to work, your fans aren’t the only ones who will have to engage — you will need to reply to their comments, ask them what they want to see next and offer exclusive perks for the most loyal ones. Engagement is one of the key metrics the YouTube algorithm uses to determine where, when and how your videos appear on its platform. If you’re not replying to every comment left on your video, you’re not connecting enough.

Keeping It PG

As I mentioned, it’s important to keep an eye on the explicitness of your content before publishing it to YouTube. Having a video demonetized is one thing, but when many of your videos start getting demonetized because of ad unsuitability, it will definitely impact the reach of the videos you post next.

When talking about sex, keep it vanilla and use replacement terms. For example, instead of saying “Have you ever done anal sex?” ask, “Have you done it through the ‘back door’ yet?” Using phrases like “doing it,” “getting it done” or “getting work done” instead of saying “having sex” will save you from violating YouTube guidelines.

Sending Viewers to Your Spicy Platforms

Channeling your YouTube viewers towards monetizing your NSFW platforms can be done several different ways. First, you will need to add a profile link, in-video link and video description link on the platform, which can then direct folks to your Linktree or AllMyLinks pages. You can also just add your Twitter link, but to be safe, only do so if your Twitter isn’t too spicy.

Take advantage of your video’s length as well. If it’s 20 minutes long, you can invite your followers to follow your link or visit your social media by occasionally popping up a static image or animated graphic with the relevant text for a few seconds. Most followers won’t feel like you’re being too pushy and it will invite them to know more about you.

Trust Leads to Conversions

Once your YouTube followers realize you also do NSFW content, it will of course raise a lot of interest. They might even be more open when they reach out for sexting, because they will have already seen a part of you that isn’t just about being a sex symbol, and thus will view you as a more trustworthy and approachable person. Fans who want to have a long-term creator-fan relationship with you will be loyal. From there, it’s your job to keep them active on your premium social media by engaging with them constantly.

My overall recommendation is to niche it down and make content that is not only about you. YouTube is a great platform on which to portray your personality authentically and gain fresh followers. You already have the creator skills, so the rest is up to you. Through diligence, constant attention to detail and knowledge of your fans, you can be a successful YouTube creator.

Marina Gold is a performer and content creator who can be followed @MarinaGoldxx on Instagram, Twitter, Twitch and YouTube, as well as on OnlyFans.com/marinagoldvip and Marinagoldxx.manyvids.com.

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