In her new role for renowned BDSM and fetish player Kink.com, industry veteran Kimi Evans draws upon her legacy of driving growth for major brands. With so many years spent perfecting her biz dev craft in the camming market, she has developed an expertise that dovetails elegantly with Kink’s livestreaming venture, GetKinky.
As she shares her acumen and wisdom with talent, Evans seeks to foster mutual success with both aspiring and seasoned cam models, while also scouting for potential aspirants to appear in Kink.com’s studio-produced content.
My role at Kink is multifaceted but the driving focus is talent success.
Now Evans sheds light on how, by combining strategic campaigns with a more human in-the-trenches touch, she plans to make the legendary company a home for indie fetish stars, in this WIA Woman of the Month interview.
XBIZ: Reflecting on your time in the industry thus far, what professional milestones are you most proud of?
EVANS: There’s quite a few over the past 13 years, so I think it best to focus on more recent achievements. Growing my own personal skill set and knowledge by working closely with different brands and initiatives has been very rewarding. Most recently, this has taken the form of bridging the gap between traffic and talent. Fortifying a strong coordination between the people creating content and the people marketing it has been a professional goal of mine.
XBIZ: Describe your new role at Kink and what led you to join the company’s GetKinky cam division.
EVANS: Kink has always been an upstanding brand in our industry; they’ve stayed true to their core values and have strived for success in all their initiatives. I’ve been attracted to the brand for a decade and was over the moon to have the opportunity to represent and drive new growth with them. My role at Kink is multifaceted but the driving focus is talent success. Merging optimization efforts within GetKinky, cultivating increased visibility for the brand and pursuing growth are my focus.
XBIZ: Given your various duties encompassing live fetish products, talent outreach and strategic growth initiatives, how do you balance your time and energy?
EVANS: How does anyone balance a large feast? One bite at a time! I try to focus on giving priority to the fires followed by initiatives that better your clients and your product. There’s also compartmentalizing strategies that tend to work for me, such as grouping efforts of operations, user and talent acquisition, optimization and new collaborations.
XBIZ: Discuss your approach to collaborating and interfacing with other members of the Kink team.
EVANS: The Kink team is a really strong and creative force with a plethora of ideas. I really enjoy working with new colleagues; learning different styles and ideas is what makes a career satisfying. My philosophy centers on the concept that everyone’s job is easy until you have to do it. Give your colleagues respect and assistance in their initiatives and work towards a common goal.
XBIZ: What “coming soon” projects are you most excited about spearheading?
EVANS: Working towards creating a robust and expansive home for fetish content creators. The brand holds strong in the fetish community and I hope to live up to those standards in my role and in our expansion. There’s a lot to be said for the strength you can derive from a solid support system and Kink has always had a diehard fan base with community support that doesn’t go unnoticed. We’ve got some very exciting projects coming up but redesigning our talent onboarding process is my most exciting project at the moment.
XBIZ: How about a few of the longer-term initiatives you’re masterminding?
EVANS: If I told you, I’d have to … *end scene*. All joking aside, I’ve got a few tricks up my sleeve, but the real focus is on models; there’s a lot of extremely talented BDSM creators that are looking for the right place to call home. I’m working to help create safe and prosperous opportunities for them. Continuing to elevate our streaming content to meet the high standards set by our team and fans is very important.
XBIZ: What unique opportunities does Kink offer cam models to expand their business?
EVANS: We’re looking at cams as an audition space for new talent who may want to be featured in a kink shoot. We provide support, traffic and training to models from all walks of life, whether they live the lifestyle or just don’t know how to monetize themselves like unforgettable fetish stars.
XBIZ: How does GetKinky fit in with the broader ambitions of the Kink brand?
EVANS: The Kink brand is an ever-adapting iconic pillar. From the KinkStore, which has been providing devices and pleasure products for years, to our newer GetKinky live creator product, we want to remove the stigma around fetishes and make them accessible to the average fan who may not have pursued their deepest passions yet. The Kink brand, while continuing to provide extreme content, will also grow for the community which it serves.
XBIZ: Describe your marketing philosophy when it comes to getting the word out to talent about Kink.
EVANS: Nothing is off the table; never assume limitations or experience levels. Treat all potential talent with respect and remember: there’s no one without a kink curiosity, even if people may not always embrace their interests as such. Just spark a conversation and it will go further than you think!
XBIZ: What are you looking forward to on a personal and professional level for the coming year?
EVANS: We’re launching some exciting new opportunities for models in the coming months and I’m stoked to help bring them forth. Expanding our recruitment tactics and helping new fetish models succeed are very exciting aspects of my role. On a personal level, I’m ecstatic to get back to trade shows after a long COVID hiatus, not to mention just having made a very large move across the country.
Each month, XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives.
