opinion

What the U.K. Government Can Learn From Sexperts

What the U.K. Government Can Learn From Sexperts

Perhaps one of the strangest things I saw in the U.K. in the last month was a conversation about the “casual sex ban” that’s in place here thanks to coronavirus. It was a person giggling while trying to avoid defining “casual” because he was so nervous about tackling the sex issue. And no, it wasn’t a 12-year-old: it was U.K. Health Secretary Matt Hancock.

Updated U.K. government guidance on social distancing includes instructions that people should avoid physical contact with people they don’t live with; unless they are strictly part of a support bubble or for other very limited reasons. Those guidelines have now been updated, effectively allowing people in “established” relationships to meet up and have sex, though the ban on “casual sex” is still in force.

When government rules impact people’s sex lives, I think we all have a right to be given clear, useful information rather than giggles and innuendo.

What counts as an “established relationship?” Can you be intimate with a long-term friend and form sex buddies, as per the Dutch government’s recommendations? Are you only established if you have been having sex for a period of three months? Six months? A year? Perhaps you count as established if you’ve told each other you love each other, or reached the stage where you can comfortably shower with the bathroom door open. There are any number of funny and lighthearted interpretations flying around Twitter, but at the heart of it is a really important question, especially for the many people who have already spent so much of this year isolated from friends and family, who are desperately missing intimate contact.

Yet despite how important this is, in an interview with Kay Burley from Sky News, Hancock blustered around the question of what counts as an “established” relationship and how to define “casual” sex, leaving people potentially even more confused than they might have been before watching. He clarified that he is definitely in an “established relationship” with his wife, which we could probably all have guessed ourselves, but he wouldn’t be drawn further on what counts as “casual” for the purposes of the law. The problem here is not just the lack of clarity, but the fact that the U.K. health secretary was too busy giggling to engage with Kay Burley’s questions.

This matters, because sex is not a frippery that we can just set to one side if we become too embarrassed to have the conversation. Sex is an important part of human connection, and (as any abstinence-only sex-ed program will prove time and again,) simply telling people they can’t have it is always going to be wildly ineffective. When government rules impact people’s sex lives, I think we all have a right to be given clear, useful information rather than giggles and innuendo.

What would happen if, instead of Hancock, Burley had interviewed some people from the adult industry, or sexual health charities, about the measures people could take to reduce the spread of coronavirus through sexual contact? There are some shining examples of fantastic organizations giving practical advice that would have been far more helpful.

I have seen numerous sex toy companies writing blog posts and guidance about safe sex during coronavirus. If you’re wondering, the top tips are to embrace masturbation (whether socially-distanced mutual masturbation or masturbation over webcam), ramp up your communication about contacts, and remember that your safest sex partner is always yourself. There are also some great tips about positioning to avoid spreading the virus, as well as fabulous guides on cleaning sex toys and ensuring that you’re as COVID-safe as you can be if you’re living in shared accommodation. Elsewhere, the Terrence Higgins Trust has recently published some fantastic, clear, helpful information on sex in the time of coronavirus, and many mainstream media outlets are doing their part to educate people on how the virus can spread during intimate contact, and what to do to mitigate the risks.

During these extraordinary times, the government’s guidance on social distancing and other behavior (I’m sure we’re all sick of singing “Happy Birthday” to ourselves when we wash our hands by now!) can only ever be an exercise in mitigating risk. There is no guarantee that you won’t catch, or spread, COVID-19. So, I do have some sympathy for the advisors who are currently trying to walk the line between halting the spread and not curtailing too many of our freedoms. Nevertheless, at the start of the pandemic, it was generally accepted that the best way to do this was by giving clear messaging to the public. We were urged to “stay at home, protect the NHS, save lives.” Simple! But when it comes to sex, what do we have other than vague nods towards the difference between “casual” and “established” relationships, and a health secretary who can’t explain it without dissolving into teenage giggles? I wish I could sit Hancock down for a little bit of sex education — and show him some of the shining examples of practical sex advice coming from charities and the adult industry that he could learn from if he’s serious about preventing coronavirus spreading through intimate contact. I’d also tell him, frankly, that his giggling reaction and failure to address the issue is far more embarrassing than a bit of casual sex.

Julia Margo is the co-founder of Hot Octopuss.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Retailer Tips for STI Awareness Month

Adult retail isn’t all fun and flirty games. We love helping folks navigate pleasure and desire for themselves and with their partners, but brick-and-mortar staff are also on the front lines for myriad educational opportunities — especially in April, which is Sexually Transmitted Infections Awareness Month.

Rin Musick ·
opinion

A Look at the Evolution of Pleasure-Enhancing Pumps

Even though the pleasure industry is famously innovative, most “new” products are still ultimately reimagined versions of previous ones. They expand on the core idea by introducing a new feature or solution that takes the original concept to a new level of sensation, functionality or convenience.

Rebecca Weinberg ·
opinion

Platforming the Pleasure Industry With Our Collective Voice

Very early in my business career, I learned not to mix business with politics or religion. This was a foundational tenet that just made sense. For much of my career, that was easy. However, it has become increasingly difficult to avoid bringing politics into business.

Ken Sahn ·
opinion

The ABCs of POS Systems for Adult Store Owners

What point-of-sale system is best for your adult business? Figuring that out can be frustrating, since the numerous options and acronyms don’t easily translate into a clear checklist of features and benefits you can weigh.

Sean Quinn ·
opinion

How Pleasure Brands Can Leverage Strategic PR Amid Mainstream Media Layoffs

Thanks to the mainstreaming of intimacy products, pleasure brands can now gain broad exposure in all kinds of publications, from Cosmo to Allure to Good Housekeeping. Unfortunately, the economic uncertainty dominating the world and challenging businesses has hit the media sector particularly hard.

Kathryn Byberg ·
profile

WIA Profile: Ruth Arceo

In the beginning, all Ruth Arceo knew was that she dreamed of being a buyer — but when the opportunity presented itself for a career in the adult world, she found she’d struck it rich. Arceo is the lucky lady who gets to pick and choose how to line the shelves at The Pleasure Chest in West Hollywood, California.

Women In Adult ·
profile

CalExotics Founder and CEO Susan Colvin Reflects on Brand's 30-Year Legacy

Thirty years ago, back when there were only hard plastic sex toys in tan and black, Susan Colvin had a vision of what sex toys could be. And so she set out to create her own company, California Exotic Novelties, which for three decades has been a pioneer, continually reimagining and expanding the pleasure products market.

Kim Airs ·
opinion

How to Sell Shoppers on Water-Friendly Toys

From soothing self-care in the bath to the invigorating spray of a shower, water can introduce new dimensions of pleasure, unlock unique sensations and provide a sensual backdrop for intimate exploration.

Carly S. ·
opinion

Why BDSM Furniture and Sex Machines Make an Ideal Match

For BDSM enthusiasts and curious newbies alike, a big part of the fun is discovering and exploring exciting new sensations and scenarios. One way to level up is by combining or layering pleasures you already enjoy, and one surefire way to do that is with BDSM furniture.

Rebecca Weinberg ·
opinion

Tips for Boosting Ecommerce Revenue With Behavioral Insights

At our marketing agency, we focus on using real data to make better decisions for our clients. We believe every action a visitor takes on a website can tell us something important. This helps us shape our strategies and assist our clients in turning casual website visitors into loyal customers.

Lauren Bailey ·
Show More