When I first got started in the porn industry, one of the very first questions I asked myself was, “What kind of porn do I want to make? What do I want my personal image to be? What is my brand?” From there, I came up with my stage name: Espi Kvlt. Espi is short for Espeon and Kvlt is a term in the black metal community. Right away, when people see my name, they know what my content is about: a nerdy metalhead.
I took two distinct aspects of my personality and applied them directly to my brand. Now I have customers who are interested in metal, customers who are interested in nerdy stuff like video games and comic books, as well as customers who are just into the idea of me as a sexual fantasy, whether it be because they find nerdy people cute or because they’re turned on by the idea of getting it on with an alternative weirdo.
Building Connections
Applying your interests to your porn is one of the best ways to go about defining your image, in my opinion. Not only are you making porn that pertains to stuff you’re actually into, but you’re able to talk about it with your customers and build a deeper relationship with them, keeping them coming back as they feel a sincere connection to you.
They start out by searching for something they’re into through a porn site, such as “big tiddy goth.” From there, you’ll have to stand out again from the crowd, since “goth” is a pretty broad category. Perhaps they’ll find a photo of you posing with a horror book you both love or see you dressed up as a vampire and that will help you to stand out and catch their eye.
Creating Interesting Porn Around Your Brand
For me, I do a solid mix of the metalhead side of my personality and the nerdy side. In one video, I’ll be wearing corpse paint and a long-sleeved black metal shirt and be screwing myself while blood pools out from my mouth. My mix of corpse paint, a band someone may like and my blood fetish are all more specific aspects of my “metalhead” brand that help me to stand out and catch someone’s eye.
For my nerdy side, I’m mostly into doing cosplay porn. When I dress up like an Overwatch character or in my signature Poison Ivy outfits, that’s a great way to catch the attention of a customer who plays those games or reads those comic books. They’ll get to see porn of their favorite characters masturbating which they love and then they’ll connect with me on Twitter to talk about those games and comic books. Not only will they keep coming back to see which character I cosplay as next, but they’ll stay connected to me because we both have similar interests.
Finding Out What Makes You Uniquely You
You may be reading this and thinking to yourself, “Well, that all sounds great, but I’m not really sure what aspects of my personality are unique enough to apply to my porn persona.” My advice there is to not think too hard about it. Everyone has interests, and it’s all about taking that interest, expanding on it and turning it into something special. I have seen people turn their most minimal interests into something that manages to stand out.
For example, I once knew a clip model that built her entire brand around loving Mario. Instead of just making nerdy content focused on video games, she took one super specific thing she loved – Mario – and used that to separate herself from the pack. Love cooking? Cook naked! Make mukbang porn! Play an instrument? I have had great success playing my harp naked for people, as well as playing my band’s music in the background. Even something as simple as loving the color pink has given people great success. We all have something special about us, so find your niche and build your brand around it.
New Ideas and Long-Term Success
Some people have asked me, “Doesn’t that get repetitive for the customer?” I can reassure you right now that that’s never been an issue for me. While it’s fun to step outside the box and do something different every once in a while, as I have also done, you don’t want to confuse your audience unless you plan to rebrand completely. They came to you initially because you had something special they liked, and that’s why they’re going to keep coming back. Don’t worry about seeming too repetitive. Just keep making the porn that you want to make and that speaks to you. I have made a ton of videos fingering myself in corpse paint and the same people keep coming back and buying each new iteration of it. Don’t be afraid to be yourself!
Espi Kvlt is a content creator, horror writer and metalhead who can be followed on APClips.com/EspiKvlt and @EspiKvlt on both Twitter and Instagram.
