Heeldo Hits the Market

“Wouldn’t it be cool if you could fuck yourself with your foot?’ That was the birth of Heeldo,” co-founder Joe Wilson told XBIZ.

The query came from Wilson’s business partner, Heeldo cofounder Drew Conner.

Heeldo is a strap-on dildo harness for the foot allowing for vaginal, clitoral or anal stimulation.

“I knew he was on to something since there was nothing like it currently in the marketplace,” Wilson said. “We did our research and after rounds of protoytpes and QA testing, we finally found a great manufacturer to create Heeldo. We realized early on that the uses of Heeldo were pretty endless, man or woman, gay or straight, vagina or ass play, Heeldo is one of the most versatile harnesses on the market and truly the first of its kind.”

Heeldo is a strap-on dildo harness for the foot allowing for vaginal, clitoral or anal stimulation. It slides on the foot like a sock and a dildo protrudes out of the back of the harness — where the wearer’s heel is. The user can then sit, squat and bounce on their favorite harness-friendly dildo.

According to the Wilson, Heeldo embarked on a promotional quest with its latest effort that took place on Feb. 10 when Heeldo’s owners were interviewed live for Playboy Radio and hosted a launch party that night at the Casting Office Bar in Hollywood, Calif.

Heeldo also partnered up with fetish model/entrepreneur Kayla-Jane Danger, aka “Danger Doll.”

“She’s a beautiful model with some great fetish videos, so it was only natural that we would team up,” Wilson said. “We reached out to her and she immediately responded. Kayla-Jane is scheduling shoots for her production company KJD Media focused on lesbian foot fetish videos and has sent us some great ideas of how her actresses and models will be using Heeldo. We’re very excited to see what she comes up with!”

Heeldo’s partnerships also include Porno Dan and Immoral Videos for a shoot this month, as well as performers Voodoo, Miss Violet420, and Elizabeth Bentley.

“We’re introducing our product through exposure in live webcam shows and video shoots,” Wilson said. “When we tell people about Heeldo they always ask how to use it, but once they see it in action, they love it and want one! So we’re trying to get more webcam models and video production companies involved in using Heeldo in their shoots. Plus it gives them fresh content and gives their models a new way to use the same old dildo or butt plug, so it’s a mutually beneficial partnership.”

For more information, visit Heeldo.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Why It's Time for Pleasure Brands to Stop Ignoring B2C Marketing

For many B2B adult brands, marketing to consumers feels like a waste of time. I’ve heard it so many times: “We sell to retailers, not consumers. Why should we invest in B2C marketing?”

Hail Groo ·
opinion

The Midlife Movement Is Exploding; Is the Pleasure Industry Ready?

In marketing, there tends to be an emphasis on the younger generation — the trendsetters. The assumption is that appealing to the younger market has a halo effect on older consumers, who look to younger folks for what is on trend.

Sarah Tomchesson ·
opinion

Gender Play Gets Creative With Fantasy Toys

Sex toy manufacturers are increasingly recognizing the value of fantasy products, expanding their lines to include ever more diverse designs. What was once considered a niche market has proven to have broad appeal, demonstrating that people are eager to explore desires that extend beyond conventional human experiences.

Rin Musick ·
opinion

How Sex Toy Retailers Can Better Support Marginalized Communities

As someone who has been in the industry since 2003, I’ve seen countless trends, products and marketing strategies come and go. Yet one thing has remained consistent: a significant gap in how sex toy retailers serve marginalized communities.

Kimberly Scott Faubel ·
opinion

Tips for Boosting Ecommerce Success During Masturbation May

Masturbation May is not just a month for self-exploration. It’s also a prime opportunity for ecommerce brands in the adult retail space to tap into a highly engaged audience actively searching for resources and products to celebrate their sexual wellness.

Matthew Spindler ·
trends

Adult Retailers Share Theft Prevention Strategies

Shoplifting has always posed a persistent challenge for retailers, and its effects reach far beyond simple loss of inventory. Theft can disrupt operations and saddle retailers with the cost of increased insurance premiums and heightened security measures. Robust security protocols can also negatively impact customers’ shopping experience.

Ariana Rodriguez ·
profile

WIA Profile: Stefanie Neumann

It takes an ever-smiling face and a constantly creative mind to keep a retail outfit up and running. Luckily for TAF Distribution, regional manager Stefanie Neumann has endless good vibes and smart decisions to boost business and staff relations at the company’s retail chain.

Women In Adult ·
profile

Dr. Tush's Brings Anal Care to the Forefront

Few personal health products have inspired descriptions quite so bold as “If Neosporin and Aquaphor had a baby, and that baby became a crime-fighting superhero for your skin.” Then again, even fewer can live up to their own hype.

Colleen Godin ·
opinion

Tips for Promoting Inclusivity, Accessibility in Adult Retail

Walking into an adult store or browsing a retail website should feel like an invitation — an open, shame-free space to explore pleasure and identity. But for many of us, that’s not the reality. As a queer, nonbinary and physically disabled person, I’ve spent years navigating physical and digital spaces that weren’t built with people like me in mind.

Hail Groo ·
opinion

Tips for Reinvigorating Marketing Strategy by Tapping Into Online Feedback

For the past 50 years or so, the pleasure industry has worked tirelessly to increase public acceptance of sex toys. We’ve done an incredible job, and that progress has only accelerated since I first started out working the sales floor at Babeland nearly 20 years ago.

Sarah Tomchesson ·
Show More