Looking forward to 2012 and Resurging Fortunes

Every New Year’s celebration brings with it renewed hope for the future, often coupled with a series of resolutions for the year ahead, as well as reflections upon the successes and challenges of the previous year. This process is no different for an organization such as ASACP, the Association of Sites Advocating Child Protection, as it is for individuals.

2011 may have been among the most difficult years in ASACP’s near 16-year existence, but it was also one of its most rewarding years; with high profile successes such as its involvement in the notorious Dreamboard takedown, as well as its receiving of renewed industry support, including the naming of Manwin as ASACP’s first Diamond Sponsor, setting it back on track.

This foundation of corporate cooperation for the greater good is what drives ASACP’s ability to carry out its vital mission of keeping children out of and away from adult entertainment, as this task is only accomplished through the continuing generosity of the association’s sponsors, members and donors.

The generous support of our sponsors positions ASACP for a strong 2012 and the furtherance of our various initiatives, including our ongoing European expansion and the development of enhanced child protection tools for adult mobile applications and devices based upon the Restricted To Adults (RTA) website label, among its other goals.

For example, ASACP endeavors to maintain a prolific show schedule, attending as many relevant industry events as our budget and schedule allows, as this enables the association to develop and cultivate the relationships and technical knowledge base that helps keep it moving forward. This is an exceptionally important component of ASACP’s community outreach program, since the technologies that power online and mobile content delivery as well as the companies actively involved in this evolving arena are continually in flux.

Already this year, ASACP attended XBIZ LA, AEE and Internext Expo in Las Vegas — three of the adult entertainment industry’s most prominent B2B and B2C tradeshows — events that have historically foreshadowed the market’s mood and revenue projections for the coming year.

Looking at these events, especially the two business-tobusiness forums, XBIZ LA and Internext, which serve an audience composed of ASACP’s primary financial supporters, there was a clearly noticeable vibe that was much more positive than that seen during the past couple of years, with these shows enjoying higher attendance rates, including return visits by veteran participants that may not have attended in several years.

While many companies operating in the adult entertainment industry have grappled with significant challenges, there is a feeling within the industry that things may have finally “turned the corner,” with some longtime supporters of ASACP now reporting increasing revenues and growing market stability.

One side effect of the feeling of relief sweeping the industry and the economic rebound being reported by companies that have fine tuned their business plans to meet the current market realities, is a return to the cooperation and innovation that was the hallmark of the early days of the adult Internet.

Perhaps it’s only a means of laying the groundwork for future mergers and acquisitions, or a “strength in numbers” approach to dealing with fewer, but stronger, competitors that is motivating companies to work more closely together, supporting each other’s efforts, however the message is clear: teamwork pays off.

This foundation of corporate cooperation for the greater good is what drives ASACP’s ability to carry out its vital mission of keeping children out of and away from adult entertainment, as this task is only accomplished through the continuing generosity of the association’s sponsors, members and donors.

If you represent one of the many companies poised for resurging adult industry fortunes, then now is the time to begin or renew a sponsorship with ASACP — the association that helps legitimate adult entertainment businesses protect themselves by protecting children.

For more information, contact tim@asacp.org.

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