profile

WIA Profile: Sarah Anderson

How did you get into the business?

Towards the end of 1998, I was living in the U.K. and married to my late-husband. I was working as a travel agent but my husband was disabled and getting worse. So, I began to try to find a way to make money while working from home so that I could also work as a care giver for him. I was getting increasingly frustrated in my attempts to find something and one night I was venting to a friend from high school. He joked about how on the bottom of all the porn sites he went there was a “click here to make money” link. To this day, when he tells the story he finishes it with “and the woman actually did it!” From following those links, I discovered the TGP world and within a month I was on the review team for JJJ’s TGP (pornno with two Ns) and I did that sort of grunt work for nearly four years,whilst doing own gallery submitting, before I got my first proper job with a company.

I guess any challenges are overcome by just deciding not to let them be challenges. Stick to who you are, be proud of it and let those who disagree pass you by.

What prepared you for what you are doing now?

Many years in the adult industry trenches. My first support job in the industry was for Webinc Designs. So, I got to know a little bit about the sex toy and product sales world through that. Then, after that I spent a solid number of years working for Max Cash. So, I have been lucky to work for some of the trailblazers of this industry and learn how the top and most professional people in it work. Which made going to Fleshlight feel natural as they are the best in what they do. I like being surrounded by people that make you keep your standards high.

What do you see as the challenges of working in the adult online business? How do you overcome them?

The longer I am in the industry, the less I see challenges as specific to the adult business and just see them as basic life challenges that you would meet in any line of work. Perhaps that is just a hardening of the battle armor. When I first got into the industry I was worried about what the neighbors would think and that sort of thing. I suppose to some degree, specifics of what I do for a living are still on a need to know basis. However, I am now very free with the generalities. I think the only way it stays something shameful is if we allow ourselves to be shamed. Plus, now that I work from Fleshlight, I want to shout it from rooftops because the product is so well know. Myself and my fellow Team Fleshlight member, Tofu, have been in bars all around the country where people recognize the Fleshlight logos on our hats or bags. Without exception, total strangers of both genders will start conversations about how much they love the product. Why would I not want people to know I work for such a hot company? So, I guess any challenges are overcome by just deciding not to let them be challenges. Stick to who you are, be proud of it and let those who disagree pass you by.

Does your work life affect your personal life?

I suppose the biggest way it impacts my personal life is that not very many people fully understand that working from home is still working. In fact, I usually point out that working from home also means that I live at work. So, sometimes there are problems with friends and partners understanding that I work all sorts of odd hours. Other than that, I don’t have any real problems with it because I surround myself with people that aren’t going to have problems with the nature of the business.

Do you have any mottos that you live by?

Life is to be lived for joy and personal growth.

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

WIA Profile: Lainie Speiser

With her fiery red hair, thick-framed glasses and a laugh that practically hugs you, Lainie Speiser is impossible to miss. Having repped some of adult’s biggest stars during her 30-plus years in the business, the veteran publicist is also a treasure trove of tales dating back to the days when print was king and social media not even a glimmer in the industry’s eye.

Women in Adult ·
opinion

Kraig McGee Blends Family Biz Experience, Creative Background at TAF Distributing

Walk into any Adam & Eve store in the Mountain West region of the U.S. and you’ve likely stumbled into a TAF Distributing outfit. Owned by industry veteran Kraig McGee Jr. and staffed by his closest family members, McGee’s 35 TAF-operated stores span 13 states, from woodsy Idaho to scenic Utah and well beyond.

Colleen Godwin ·
opinion

Fighting Back Against AI-Fueled Fake Takedown Notices

The digital landscape is increasingly being shaped by artificial intelligence, and while AI offers immense potential, it’s also being weaponized. One disturbing trend that directly impacts adult businesses is AI-powered “DMCA takedown services” generating a flood of fraudulent Digital Millennium Copyright Act (DMCA) notices.

Corey D. Silverstein ·
opinion

How Pleasure Brands Can Ethically Market to LGBTQ+ Communities

Every June, the rainbow floodgates open. Suddenly, pleasure products are “Pride-themed,” companies change their logos and brands rush to show just how inclusive they are — at least for 30 days. But as a queer, nonbinary marketing strategist who works with adult brands year-round, I’m here to say: Rainbow dildos alone are not progress. They’re often just noise.

Hail Groo ·
opinion

Building Seamless Checkout Flows for High-Risk Merchants

For high-risk merchants such as adult businesses, crypto payments are no longer just a backup plan — they’re fast becoming a first choice. More and more businesses are embracing Bitcoin and other digital currencies for consumer transactions.

Jonathan Corona ·
opinion

A Retailer's Road Map for First-Timers' Anal August

Anal August offers a prime opportunity for brands and stores to capture new customers and drive growth in a category that’s gaining mainstream momentum. As consumer interest in anal play continues to rise, now is the time to meet first-time buyers where they are, with approachable products, trusted education and a clear path to pleasure.

Matthew Spindler ·
opinion

What the New SCOTUS Ruling Means for AV Laws and Free Speech

On June 27, 2025, the United States Supreme Court handed down its landmark decision in Free Speech Coalition v. Paxton, upholding Texas’ age verification law in the face of a constitutional challenge and setting a new precedent that bolsters similar laws around the country.

Lawrence G. Walters ·
opinion

Optimizing Your Leadership Through Wellness Practices

For many of us, 2025 has proved intensely stressful — and we’re still only halfway through the year. In times like these, it may seem counterintuitive or even irresponsible to talk about seeking pleasure. Yet pleasure, presence, joy and connection can help you return to a mental and physical state that allows you to face and handle stressors.

Sarah Tomchesson ·
opinion

What You Need to Know Before Relocating Your Adult Business Abroad

Over the last several months, a noticeable trend has emerged: several of our U.S.-based merchants have decided to “pick up shop” and relocate to European countries. On the surface, this sounds idyllic. I imagine some of my favorite clients sipping coffee or wine at sidewalk cafés, embracing a slower pace of life.

Cathy Beardsley ·
opinion

Chastity Play Is Trending: Why It Should Be in Your Marketing Strategy

From chastity fetishes to power play, erotic control — once considered an esoteric niche within the world of BDSM — is now entering the mainstream. Google searches for “chastity cages,” “chastity fetish” and “orgasm denial” have exploded over the past year, with interest especially high for beginner-friendly models.

Naima Karp ·
Show More