LoveHoney Debuts Shag Factory Line

British sex toy developer LoveHoney has unleashed the Shag Factory collection of bullets, finger vibes and cock rings inspired by swinging ‘60s London.

“The market is crying out for fun and flirty couples’ toys that don’t rely on heaving cleavage and guys with ridiculous pecs to attract attention in-store,” LoveHoney founder Richard Longhurst said. “Shag Factory will hit the button for anyone who’s ever seen an ‘Austin Powers’ movie and wants to find out the true meaning of ‘shagadelic.’”

The market is crying out for fun and flirty couples’ toys that don’t rely on heaving cleavage and guys with ridiculous pecs to attract attention in-store.

The brightly colored Shag Factory packaging features bold, non-sleazy graphics designed to appeal to women and couples looking to take their first steps in sex toys.

Promoted under the tag line “Bullets and Rings for the Groovy Generation,” the 16-strong Shag Factory range includes seven vibrating cock rings and eight vibrating bullets, available in a variety of colors. Featuring both reusable and disposable items, the Shag Factory line also offers 10-pack sets of Shag Batteries, which retail for $6.99.

The entire Shag Factory range is 100 percent skinsafe and phthalate-free. Retail prices start at just $6.99 for the entry-level Day Tripper vibrating cock ring, with the hefty twin-bullet Double Decker ring weighing in at $24.99.

The Love Factory’s range of cock rings also includes the Shag Bag ($14.99), which includes three singlespeed disposable thin cock rings; and the single-speed twin cock ring with twin motors called Ring A Ding ($9.99).

The line features a range of chunky cock rings such as the Glow Go Ring ($19.99), a single-speed cock ring that lights up, Big Ben ($18.99), featuring a three-speed removable bullet, and the Double Decker ($24.99) that includes two three-speed removable bullets. The Swing Ring ($19.99), which features nine speeds and a swinging ball, rounds out the Love Factory’s cock ring slate.

Love Factory’s bullets’ retail price range from $9.99 for the three-speed pink and purple Love Missile bullets to $12.99 for the Flower Power bullets — available in Peace, Love and Happiness silicone sleeves — and the Glow Go Vibes, which are available in pink and purple. Rounding out the Love Factory line of bullets is the Far Out Finger ($19.99) three-speed bullet with silicone sleeve.

Retailers have the option of showing the products on peg hooks or in Shag Factory brand counter-top displays or in the custom Shag Factory spinner that holds more than $2,000 worth of products.

Shag Factory’s packaging features colorful sixtiesinspired designs and hidden sayings. The packaging also features clear windows that reveal the fun products within.

Shag Factory runs a Shag Swag redemption program that enables customers to return their empty Shag packets and exchange them for Shag Factory items such as Tshirts, hats and key rings. The more Shag Factory items customers buy from stores and online retailers, the more Shag Swag they can get.

Shag Factory will be available through leading distributors and directly from LoveHoney in Dallas. For sales, call (800) 944-6639 or (214) 887-0505, or email


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