opinion

How to calculate bandwidth for new projects


You have probably heard this story.

Your site is growing, traffic and sales are up and then it happens. Your host suspends you for too much traffic. No warning just pulls down your site asking you to pay more money.

If you don’t know this by now let me break it to you. THERE IS NO SUCH THING AS UNLIMITED HOSTING.

Before you say “but MY host IS unlimited” check their Terms Of Service. Find me a host with true unlimited bandwidth and watch how quickly me and my porn biz buddies bankrupt them ;)

When you plan a project you need to at least look at bandwidth especially when delivering video. Understand how many people have to buy each month before you approach your limits. Move to a dedicated server, BEFORE you hit those limits and wind up with your site offline.

Understand your hosting terminology. Megabits and megabytes are not the same. 1 megabyte = 8 megabits

Megabytes/Gigabytes (aka MB/GB notice the caps) are the numbers we are used to. Your hard drive is measured in gigabytes, 1 GB is 1024 megabytes (just round it to 1000 in a jam). So a 200 GB hard drive has 204,800 megabytes

Megabits/Gigabits are the numbers used to measure the throughput of your network or internet connection. My home network is gigabit (ie: when I move a file to my wife’s computer) but my internet connection is 6 megabits.

So if you have a hosting package that allows for 10/mb sec that means an average of 10 megaBITS per second. To make it simple if you have 1 person hitting your 500 kiloBYTE webpage every second you are doing 4 megabits per second on average.

Some hosts will cap your transfer in terms of total gigaBYTES per month. 1 gigabyte = 1024 megabytes

If your members area has 1 gigabyte of data to download, and your host allows 500 GB of monthly transfer you will want to upgrade before hitting 200 members. Always plan ahead, be proactive not reactive with hosting.

Your ISP usually talks in terms of megabits because:

1. It sounds better to quote bigger numbers
2. That is how network bandwidth is technically measured

To put this into perspective the average cable or DSL connection is 4-6 megabits download and 500 kilobits upload.

I know much of this may be confusing. My best advice is this. If your revenue allows for a dedicated server now. Get one. You may notice increases in overall speed because you are not sharing the resources of a single computer with several other businesses.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

What France's New Law Means for Age Verification Worldwide

When France implemented its Security and Regulation of the Digital Space (SREN) law on April 11, it marked a pivotal moment in the ongoing global debate surrounding online safety and access to adult content.

Corey D. Silverstein ·
opinion

How Adult Retailers Can Enhance Sales With Supplements

The supplement industry is big business. In 2024, Future Market Insights estimated it to be valued at $74.3 billion, and other market research firms anticipate that number will grow to upwards of $170 billion in just 10 years.

Rick Magana ·
opinion

From Tariffs to Trends: Staying Resilient in a Shaky Online Adult Market

Whenever I check in with clients these days, I encounter the same concerns. For many, business has not quite bounced back after the typical post-holiday-season slowdown. Instead, consumers have been holding back due to the economic uncertainty around the Trump administration’s new tariffs and their impact on prices.

Cathy Beardsley ·
opinion

Why It's Time the Pleasure Industry Got Serious About IPX Waterproof Ratings

As someone who regularly communicates with manufacturers, retailers and consumers, I’ve seen how this ambiguity can do a disservice to both the customers who use these products and the businesses that sell them.

Alicia Sinclair Rosen ·
opinion

Optimizing Payment Strategies for High Ticket Sales

Payment processing for more expensive items, such as those exceeding $1,000 per order, can create unique challenges. For adult businesses, those challenges are magnified. Increased fraud risk, elevated chargeback ratios and heavier scrutiny from banks and processors are only the beginning.

Jonathan Corona ·
opinion

Tips for Sexual Wellness Brands to Win Over Gen Z This Summer

As summer rolls around, the excitement in the air is palpable, especially for one particular demographic: Gen Z. College and university classes are over, vacations are booked and it’s time to let loose.

Naima Karp ·
opinion

The Barcelona Job: A Diamond Heist Drenched in Sweat and Seduction

In a city famed for its architecture and allure, something far more seductive is about to go down. The priceless NakedSword Diamond is nestled deep within a heavily fortified Barcelona museum, and master thief Sir Peter has his eye on the prize.

Jackie Backman ·
opinion

Celebrating the LGBTQ+ Community With Inclusive Packaging Design

Pride Month is a time of visibility, joy and self-expression. In the pleasure industry, projecting that energy can start with something as simple as a box. Market research shows that 72% of U.S. consumers say product packaging influences their purchasing decisions.

Matthew Spindler ·
profile

Sara Loverays on Tapping Her Goddess Energy

When Sara Loverays first turned on her webcam, she didn’t know it would change her life — or unlock a side of herself she’d been waiting to set free. What began as a way to make extra cash between travel physical therapy contracts soon became her full-time passion, a platform for self-discovery, and a ticket to building her own brand based on sensuality, self-discovery and “goddess energy.”

Jackie Backman ·
profile

WIA Profile: Pettus Ashley

Pettus Ashley brings her A game to the world of authentic adult branding, flitting between airports as the American face of U.K. brand Bathmate. As a company brand ambassador, Ashley personifies Bathmate’s dedication to the retail world, showering staff with equal amounts of appreciation and sales education.

Women In Adult ·
Show More