opinion

How to calculate bandwidth for new projects


You have probably heard this story.

Your site is growing, traffic and sales are up and then it happens. Your host suspends you for too much traffic. No warning just pulls down your site asking you to pay more money.

If you don’t know this by now let me break it to you. THERE IS NO SUCH THING AS UNLIMITED HOSTING.

Before you say “but MY host IS unlimited” check their Terms Of Service. Find me a host with true unlimited bandwidth and watch how quickly me and my porn biz buddies bankrupt them ;)

When you plan a project you need to at least look at bandwidth especially when delivering video. Understand how many people have to buy each month before you approach your limits. Move to a dedicated server, BEFORE you hit those limits and wind up with your site offline.

Understand your hosting terminology. Megabits and megabytes are not the same. 1 megabyte = 8 megabits

Megabytes/Gigabytes (aka MB/GB notice the caps) are the numbers we are used to. Your hard drive is measured in gigabytes, 1 GB is 1024 megabytes (just round it to 1000 in a jam). So a 200 GB hard drive has 204,800 megabytes

Megabits/Gigabits are the numbers used to measure the throughput of your network or internet connection. My home network is gigabit (ie: when I move a file to my wife’s computer) but my internet connection is 6 megabits.

So if you have a hosting package that allows for 10/mb sec that means an average of 10 megaBITS per second. To make it simple if you have 1 person hitting your 500 kiloBYTE webpage every second you are doing 4 megabits per second on average.

Some hosts will cap your transfer in terms of total gigaBYTES per month. 1 gigabyte = 1024 megabytes

If your members area has 1 gigabyte of data to download, and your host allows 500 GB of monthly transfer you will want to upgrade before hitting 200 members. Always plan ahead, be proactive not reactive with hosting.

Your ISP usually talks in terms of megabits because:

1. It sounds better to quote bigger numbers
2. That is how network bandwidth is technically measured

To put this into perspective the average cable or DSL connection is 4-6 megabits download and 500 kilobits upload.

I know much of this may be confusing. My best advice is this. If your revenue allows for a dedicated server now. Get one. You may notice increases in overall speed because you are not sharing the resources of a single computer with several other businesses.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

NakedBakers on Stirring Up Flavor, Fantasy, and a Winning Moment

When NakedBakers heard her name announced as Female Streamer of the Year at the 2026 XMAs, she froze for an instant, caught between disbelief and pure joy.

Jackie Backman ·
opinion

How Promoting Wellness Fuels Retail Growth in Uncertain Times

My PR and marketing work helping adult brands, performers and platforms reach audiences has made one thing very clear. The brands most likely to succeed in the current economic, political and social climate are the ones marketing more than just sex.

Hail Groo ·
profile

Chaturbate's Emely Zuniga Talks Show Floor Magic and Creator Care

During industry events, you’ll likely find Zuniga gliding through the room, greeting creators, checking details and making sure everyone around her feels taken care of. With her colorful red hair, perfectly done nails and an easygoing, “work bestie” demeanor that instantly puts people at ease, she thrives in the fast-paced environment of conferences and trade shows.

Jackie Backman ·
opinion

How Pleasure Brands Can Capture Attention Through Press Trips

In many industries, press trips are considered desirable but optional — a bonus rather than a core element of a brand’s marketing strategy. In sexual wellness, however, they are essential.

Bryony Lees ·
opinion

What to Know About Deepfakes, Likeness Rights, and Digital Consent

AI is reshaping virtually every sector of the global economy, and the adult industry is no exception. Many adult companies have already explored or adopted AI in content production, and surveys indicate that around 65% have considered implementing AI technologies in their operations.

Christoph Hermes ·
opinion

Key Strategies for Adapting to Stricter PCI Compliance Standards

When it comes to PCI compliance, the days of simply filling out some paperwork and answering a few questions are gone. A casual approach is just not viable anymore.

Jonathan Corona ·
opinion

Automating Retail Accounting With AI

With 21 locations, I’m pretty much always hiring. Unfortunately, the employment market these days can be chaotic, as candidates send out applications across dozens of job boards with a single click. For managers like me, this results in more time spent sorting through signals and static.

Zondre Watson ·
opinion

5 Ways Social Media Can Boost Retail Sales

In today’s retail landscape, social media isn’t optional. It is one of the most essential drivers of product discovery, store traffic and long-term customer loyalty. The retailers seeing the strongest engagement and sell-through today are creating experiences customers want to share.

Genevieve Lariviere ·
opinion

How to Maximize Value From Your Payment Processing Fees

Regulatory requirements are putting more and more pressure on the adult industry. To stay compliant, merchants need tools that help with content moderation, age verification and fraud solutions. Unfortunately, the fees for those tools are hitting merchants’ bottom lines — including fees charged by payment services providers.

Cathy Beardsley ·
opinion

Understanding Sin Taxes and the Legal Roadblocks Ahead

As of this writing, a bill sits on the desk of Utah’s governor, awaiting his signature to make it state law. That bill includes a provision imposing an excise tax of 2% on adult sites operating in the state.

Corey D. Silverstein ·
Show More