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Articles by Megan Swartz

opinion

Pleasure Product Virtual Training Arrives on Facebook

The “Sex Professionals and Manufacturers” Facebook group was created to help retail team members and manufacturers’ sales representatives stay connected during these trying times.

Megan Swartz ·
opinion

How to Bounce Back From a Retail Store Closure

Times are scary, and we’re all being hit in different ways. Even businesses that are open are still taking a massive loss. The scariest part of all of this is the unknown.

Megan Swartz ·
opinion

How to Execute a Successful Retail Store Event

In-store events, specifically where product is given away, need to make sense monetarily for your business and anyone partnering with you.

Megan Swartz ·
opinion

Consider These Simple Adult Retail Store Improvements

Over the span of 17 years in this industry, I have traveled to many of our locations, local and across the country. I’ve seen some locations numerous times to help assess where we can improve and increase sales.

Megan Swartz ·
opinion

Store Makeover Tips for Retailers

The time has come, once again, for me to make a store visit outside of my area. While I am based out of Las Vegas, sometimes I am fortunate enough to travel to other locations and offer assistance. To some, this may seem like more of a burden than a gift, but I never see it that way.

Megan Swartz ·
profile

Q&A: LELO Goes Mainstream With ‘Magic Mike’ Partnership

On Friday, April 21, “Magic Mike Live” opened at the Hard Rock Hotel and Casino in Las Vegas. The original Magic Mike — Channing Tatum, with his wife Jenna Dewan-Tatum at his side, hosted the red carpet event.

Megan Swartz ·
opinion

Resurrecting Retail: Why Keeping Shelves Stocked Is Key

How do you resurrect a boutique that is going down fast? A common mistake that is made, which leads to the further decline of a boutique, is putting a hold on spending. Managers often do this to show their owner a smaller loss, but it is a lethal mistake!

Megan Swartz ·
profile

Q&A: Kim Faubel Discusses New Role With Clandestine Devices

I am very happy to share this wonderful story of how one of our very own moved on to assist with creating the hottest, new, high-end toy item on the market. Kim Faubel spent four years with us here at the Deja Vu Love Boutique. It was very hard seeing her go but we are so proud to see her grow.

Megan Swartz ·
opinion

Retail Sales Get Boost From Staff Morale Building

My job is, and always has been, to do what is asked of me to the best of my ability. I’ve worn many hats in this company, as it’s not only adult retail but adult nightlife as well. I’ve also had the opportunity to visit and assist many locations across the county and even one club just across the border.

Megan Swartz ·

Q&A: Tracie “Crash” Hanna Talks Pole Dancing Lessons at Deja Vu Love Boutique

Deja Vu Love Boutique in Las Vegas proudly announces the newest addition to our brand, Deja Vu Presents Crash Academy. This new little gem of ours is located right inside the boutique, and is the newest, nicest and most intimate pole fitness studio in Las Vegas!

Megan Swartz ·

Customer Engagement Is Main Attraction at ‘Carnival of Lust’

This was our most successful event to date. The Carnival of Lust is a customer appreciation night that aims to keep customers entertained, laughing and leaving with a very generous bag of goodies.

Megan Swartz ·

ECN’s Traci Lopez Berry Nurtures Biz Partnerships With Attention to Detail

While XBIZ does do a feature on Women in Adult each month, there are some faces behind the scenes that may not be in the public eye. Nonetheless, they are definitely a driving force in this industry.

Megan Swartz ·
opinion

Five Tips to Generate Repeat Business

A $50 sale is great. But what if you could get that same $50 sale to come back four times in the next few months? Here are some ideas how to achieve that.

Megan Swartz ·
opinion

Retailer Tips for Boosting Sales After a Slump

Retailers that are struggling or whose numbers continue to drop may want to consider these factors that may be contributing to their demise.

Megan Swartz ·

CalExotics Institute: Practical Advice for Retailers

CalExotics is now offering online education courses to further assist your team and help drive sales. The CalExotics Institute not only offers information on 250-plus CalExotics and Jopen top sellers but also offers courses on merchandising and sexual health and wellness.

Megan Swartz ·
opinion

Adult Video Arcades, Theaters Still a Viable Investment for Retailers

My topic for this month’s article, although a huge money-maker, is one of the least-discussed topics in this industry.

Megan Swartz ·
opinion

Retail Rendezvous: The Six Steps to Hosting a Great Retail Event

It‘s important to keep excitement in your business not only for your customers, but for your staff as well! At Deja Vu we are always trying to think of what else can be done in the adult world outside of star signings and ladies nights. We have found that the key to a successful event is staff involvement.

Megan Swartz ·
opinion

Uplifting Sales by Creating a Positive Work Environment

The attitudes of your team members are a reflection of the attitudes of management. The ultimate goal in retail stores is to provide patrons with the most positive experience possible. Attitude starts at the top and has a trickle-down effect. Your bottom line is a direct result of your team’s interaction with the customer.

Megan Swartz ·
opinion

Remodeling, Revamping the Look of a Retail Store Setting

At the Deja Vu Love Boutique in Las Vegas, we have been working around the clock on a complete makeover. We decided it was time to freshen up and give our boutique a new look. Besides rotating the stock every few days, we overhaul the design and layout of the stores to keep our look fresh.

Megan Swartz ·
opinion

Staffing Is Key to Unlocking Sales Potential

We all know staffing can be quite tricky, whether it’s recruitment, coaching, performance, or discipline. One person in a small business can affect a whole team’s productivity. It’s easy to cling to clichés like “the pay is the problem,” but the rate of pay doesn’t always matter either.

Megan Swartz ·
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