Articles by Kelly Sofferman
opinion
How to Identify Customer Personas to Broaden Reach
In the beginning, the pleasure industry was geared towards a certain type of customer — cisgender heterosexual couples — but it has expanded exponentially since then.
opinion
How Brand Guidelines Can Help Define Your Company's Narrative
Every brand in every industry tells a story. At its best, the story conveys exactly what the company is to customers, giving them a clear indication of what they can expect from the brand.