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Articles by Judy Shalom

opinion

Apple Seeding Mobile With Rapid Growth

There was a time where any announcement from Apple was enough on its own to make the tech world shake with anticipation. Then, after the passing of Steve Jobs, that excitement seemed to cool – until now!

Judy Shalom ·
opinion

Sure Ways to Monetize Your Traffic

Today the most common monetization of website traffic is advertising. This is obvious for many, but surprisingly many sites owners still do not know what type of traffic they have, does it mainly consist of web, mobile, or tablet traffic?

Judy Shalom ·
opinion

How to Get Started With Retargeting

Retargeting is often a very effective form of display advertising, because you only show ads to people who have already expressed an interest in your product or service. While the technique has already been widely accepted throughout the mainstream world, adult is still learning and understanding the potential value in this marketing method.

Judy Shalom ·
opinion

Market Penetration: Changing Landscape

At the end of each calendar year, countless articles and blog posts are written about “what to expect,” “what’s next,” all forecasting trends for the year ahead. “Trend spotting” is evident and helpful in countless industries and digital marketing is no exception.

Judy Shalom ·
opinion

Tablets Generate More Traffic and Potential Revenue

Software provider Adobe recently announced that after analyzing more than 100 billion visitors on over 1,000 different websites from all around the globe, their Adobe Digital Index recorded a significant shift in the way customers are accessing mobile content online.

Judy Shalom ·
opinion

A New European Mobile Market

It’s no longer a well kept secret that digital commerce is moving toward mobile platforms at a global pace that continues to accelerate. In many countries the proliferation of mobile phones and data plans now dwarfs the number of traditional desktop computers.

Judy Shalom ·