xbiz world
xbiz premiere

Feature Articles

profile

WIA: Corrinne Musick Fosters Harmonious Retail Relations at Sportsheets

Wherever there’s a retailer needing guidance, a trade show booth crowded with buyers or a curious YouTube viewer looking for sex education, there you’ll find Sportsheets’ traveling pleasure product expert, Corrine Musick.

Colleen Godin ·
profile

WIA Profile: Brittany Greenberg

When Brittany Greenberg first walked into an adult store as a curious shopper, she felt something was missing. The lighting was dim, the product selection lacked focus and the atmosphere whispered “shame” rather than celebration.

Women in Adult ·
profile

WIA Profile: Sandra Bruce

It goes without saying that a retailer who takes a “hands-on” approach to guaranteeing quality and safety is more likely to earn customer trust and loyalty. In the pleasure industry, where shoppers seek products to enhance their intimate lives — and even fulfill their deepest desires — that personal touch is even more impactful.

Women in Adult ·
profile

WIA Profile: Sara Gaffoor

Though it may be surprising to outsiders, a job in the sex toy space can be a source of much self-esteem and personal growth.

Women in Adult ·
profile

WIA Profile: Cynthia Wielgosz Elliott

The past year has been a challenging one for the team at premier lubricant manufacturer Sliquid. Late in 2024, company co-founder Dean Elliott passed away after battling cancer, though he managed to flash his wide, signature grin until the very end.

Women in Adult ·
profile

WIA Profile: Jia Jeng

Modern branding is all about storytelling — and Jia Jeng certainly knows how to tell an authentic, perspective-shifting tale. As brand manager for ID Lubricants, Jeng applies her creative talent to shaping the long-established company’s public image in a way that aligns with her own vision for an ethical future.

Women in Adult ·
profile

WIA Profile: Kelsey Harris

At sister distribution brands Nalpac and Entrenue, one woman is in charge of leading customers in the right direction: Director of Sales Kelsey Harris. Since Michigan-based Nalpac took the reins of Arizona’s Entrenue, Harris has led both sales teams from her home base in Oakland County, Michigan.

Women in Adult ·
profile

WIA Profile: Pettus Ashley

Pettus Ashley brings her A game to the world of authentic adult branding, flitting between airports as the American face of U.K. brand Bathmate. As a company brand ambassador, Ashley personifies Bathmate’s dedication to the retail world, showering staff with equal amounts of appreciation and sales education.

Women In Adult ·
profile

WIA Profile: Stefanie Neumann

It takes an ever-smiling face and a constantly creative mind to keep a retail outfit up and running. Luckily for TAF Distribution, regional manager Stefanie Neumann has endless good vibes and smart decisions to boost business and staff relations at the company’s retail chain.

Women In Adult ·
profile

WIA Profile: Holly Corbella

Even during last year’s retail slump, the adult home party business continued to rock and roll — at least in New Jersey. Just ask Holly Corbella. Based in the Garden State, Corbella is the founder, CEO and lead party planner for Parties by Bellas, an intimate, in-home sex toy event company focusing on creating budget-friendly home parties for women on the East Coast.

Women In Adult ·
profile

WIA Profile: Nefertiti Mitchell

Local retailers are the backbone of the pleasure industry. Driven by passionate business owners who are deeply dedicated to sexual wellness, brick-and-mortar stores serve as safe spaces that uplift and delight customers — while greasing the wheels of commerce for manufacturers and distributors.

Women In Adult ·
profile

WIA Profile: Jacqueline Macleod

To succeed in the lingerie industry, it’s imperative to keep one foot in the adult biz, another in the mainstream fashion world — and both hands spinning plates of trend reports, apparel design experience and customer support.

Women In Adult ·
profile

WIA: Jennifer Jolicoeur Reflects on Passionate Home Party Journey

Nearly 30 years ago, Jennifer Jolicoeur became Rhode Island’s first adult toy party planner. After gaining experience with another company, she launched Athena’s Home Novelties from her apartment in 1998, guided by the mantra “Educate. Empower. Entertain.”

Women In Adult ·
profile

WIA Profile: Melissa Fite

Though she works behind the scenes, Melissa Fite has a bird’s-eye view of the pleasure products industry. As the marketing coordinator and junior graphic designer at XR Brands, Fite gets an intriguing overview of the latest consumer trends, plus an exciting sneak peek at XR’s newest sex toys before they hit the shelves.

Women In Adult ·
profile

WIA Profile: Kate McGregor

Ask Kate McGregor’s colleagues and co-workers, and they will likely tell you that she was always destined to do great things, wherever she landed — but that they are glad McGregor’s path led her to the colorful world of vibrators and butt plugs.

Women In Adult ·
profile

WIA Profile: Catherine Corsaro

As director of product training and information for JO parent company CC Wellness, Corsaro oversees all sexual health and product education from the company’s Valencia, California headquarters, including training new reps who may have never touched a bottle of lube until their first day on the job.

Women In Adult ·
profile

WIA Profile: Stephanie Elias

After encountering some less-than-body-safe adult products, Stephanie Elias joined forces with her real-life BFF, Hannah Hutton, to launch Personal Fav, a product collection that currently includes two lubricants that promise the cleanest, most vagina-safe experience ever.

Women In Adult ·
profile

WIA Profile: Vanessa Rose

From psychology to journalism to adult retail copywriting and product sales, Vanessa Rose’s career path has continually broadened her horizons while leading her far and wide across Australia.

Women in Adult ·
profile

WIA Profile: Blanca Estrada-Gonzalez

Blanca Estrada-Gonzalez will be the first to tell you that she “drops panties for a living,” and she wouldn’t have it any other way. Though Magic Silk’s star saleswoman once aspired to become a medical doctor, the universe had other plans — and those plans involved jock straps, lacy undies and see-through bedroom wear for all.

Women In Adult ·
profile

WIA Profile: Rebecca Buffham

Rebecca Buffham’s Women in Adult profile could not have arrived with more perfect timing. The U.K.-based sales executive is marking a full decade with pleasure brand JO. Ten years in the pleasure industry would be cause enough for celebration, but 10 years with the same company?

Women In Adult ·
Show More