OneUp Innovations

trends

Multipurpose Products Take Center Stage as Pleasure Brands Face Headwinds in Europe

As 2025 unfolds, the European pleasure industry finds itself balancing between resilience and recalibration. After riding high on customer demand during the pandemic, the sector is now adjusting to more cautious customer behavior, global geopolitical tensions and shifting retail strategies.

Holiday Products, Liberator Renew Distribution Partnership

Holiday Products has renewed its distribution partnership with OneUp Innovations, the parent company of Liberator.

May 24, 2022

profile

OneUp Innovations Founder Louis Friedman 'Liberates' Brands With Clever Approach

As niche and specialized as the pleasure industry may be, some of our best-known brands don’t just succeed because their founders know sex; they triumph because they also know business.