CHATSWORTH, Calif. — Holiday Products has renewed its distribution partnership with OneUp Innovations, the parent company of Liberator.
A rep described Liberator as "the premier manufacturer of bedroom adventure gear," with a collection of shapes and intimate accessories "associated with distinct design, premium quality and outstanding performance."
Dennis Brito, VP of sales for OneUp, noted that Holiday's expanded Liberator selection further solidifies their partnership moving into the remainder of 2022.
"I look forward to building our flourishing relationship and working with the knowledgeable team at Holiday," he said.
Holiday Products Senior Account Manager Angela Blackmon praised the combination of Liberator and Holiday as "an amazing fit."
"Liberator has been a huge part of my 20-plus-year career, and I am excited that we have formed such a strong partnership," Blackmon said. "The work they did with the packaging has given the brand a great boutique feel, making it super easy to place. I’m excited about everything from the velvet sheets to the wedge. Liberator is such a beautiful line of product; it almost acts as décor in your bedroom.”
Holiday's Director of Purchasing Susanna Molina added, “In response to client demand, we have increased our Liberator offerings by tripling the number of styles we carried before. Our retailers are thrilled to be able to have Liberator products available to add to their Holiday shipments."
For more information, contact a preferred Holiday account manager or call (800) 266-5969, email sales@holidayproducts.com or visit their B2B portal.
