As 2025 unfolds, the European pleasure industry finds itself balancing between resilience and recalibration. After riding high on customer demand during the pandemic, the sector is now adjusting to more cautious customer behavior, global geopolitical tensions and shifting retail strategies.
Luxus, the couples brand from Kiiroo, has been nominated for Sex Toy of the Year - Powered, Best Couples Sex Toy, and Best Sex Toy Innovation at the 2025 XMA Europa Awards.