AMSTERDAM — Luxury adult brand Luxus, which is part of Kiiroo and only launched earlier this year, has won Best Couples Sex Toy at the 2025 Euro XMAs.
"At Kiiroo, we believe intimacy should be elevated — through technology, comfort, and elegance," said Ashton Egner, marketing and communications manager for Luxus. "Winning this award so soon after Luxus’s launch validates our mission and inspires us to keep creating experiences that bring people closer together."
Luxus' Caspar Cnubben enthused about the company's victory.
"This product has been a decade in the making," he said. "We took a deeply medical and scientific approach to its development, which is why it took so long to bring to market. Last year, we conducted an extensive user study to refine the design and ensure it truly met the needs of couples. This award is a testament to the years of research, testing, and dedication our team has invested to create something truly special."
Luxus' Pascal Aarts also shared his excitement regarding the recognition.
"Luxus represents a new era for couples seeking deeper connection through premium design and innovation," he added. "We’re just getting started, and this recognition fuels our passion to keep pushing boundaries in the world of intimacy. There’s so much more to come."
For a complete list of 2025 Euro XMA winners, click here.
For more information about Luxus, visit its website; follow the company on X.com.
