The doors to Altitude Intimates 2025 opened with a surge of energy as buyers, brands, and industry insiders gathered to explore the latest in lingerie, pleasure products, and sexual wellness.
“Zoomers,” another term for Gen Z, is a play on “boomers.” It references the fact that — unlike their millennial and Gen X predecessors, who had to acclimate to the digital world as it was still dawning and exponentially growing — this generation grew up in a world that was already fast-paced and technology-driven.
In 2017, Natalie Annis was ready for a career pivot. She was working in the construction industry as the owner of a manufacturing and distribution company, but after 20 years in that business, she was ready for a change.
