BROOKLYN PARK, Minn. — Pleasure brand Like a Kitten and wellness brand JO have partnered for a marketing campaign.
The campaign pairs Like a Kitten’s Cock-A-Palooza dildo with a foil packet of JO’s H2O lubricant.
“This collaboration offers a strategic merchandising opportunity for retail partners,” said a rep. “Retailers can present the product as a premium upsell, encouraging customers to explore the full Like a Kitten collection. Displaying full-size bottles of JO H2O alongside the line not only enhances the customer experience but also drives incremental sales and product discovery.”
Like a Kitten co-founder Natalie Annis enthused about the campaign.
“Sexual wellness starts at the beginning of your self-care journey — not decades later,” she said. “Including JO H2O in every Cock-A-Palooza package empowers customers to experience safe, pleasurable exploration from day one.”
Added JO’s Director of Sales for North America, Timothy Ferencz, “At JO, we believe pleasure should be playful, inclusive and celebrated at every stage of exploration. That’s why this partnership with Like a Kitten is such a natural fit. Cock-A-Palooza is bold, colorful and a little over the top in the best way possible. Pairing it with JO H2O, our top-selling water-based personal lubricant, makes it easy for everyone to explore, experiment and enjoy themselves with confidence, no matter what kind of fun they’re into.”
For more information, visit LikeAKitten.com.
