La Clef des Charmes

trends

Multipurpose Products Take Center Stage as Pleasure Brands Face Headwinds in Europe

As 2025 unfolds, the European pleasure industry finds itself balancing between resilience and recalibration. After riding high on customer demand during the pandemic, the sector is now adjusting to more cautious customer behavior, global geopolitical tensions and shifting retail strategies.

profile

WIA Profile: Celine Menting

Paris may be known as the City of Love, but Celine Menting felt that the south of France left much to be desired in the romance department. In response to her region’s lack of inclusive adult brick-and-mortars, Menting founded and currently manages retail pleasure shop La Clef des Charmes.