Deja Vu

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Retail Rendezvous: The Six Steps to Hosting a Great Retail Event

It‘s important to keep excitement in your business not only for your customers, but for your staff as well! At Deja Vu we are always trying to think of what else can be done in the adult world outside of star signings and ladies nights. We have found that the key to a successful event is staff involvement.

Megan Swartz ·

Uplifting Sales by Creating a Positive Work Environment

The attitudes of your team members are a reflection of the attitudes of management. The ultimate goal in retail stores is to provide patrons with the most positive experience possible. Attitude starts at the top and has a trickle-down effect. Your bottom line is a direct result of your team’s interaction with the customer.

Megan Swartz ·

Lingerie Retailers, Distributors Prepare for Fall, Winter Shopping Season

Knowing what lingerie brands are the most popular nationwide, and just how to best prepare for the upcoming holiday season are key to succeeding in a crowded retail marketplace. Distributors, brick and mortar stores, and online retailers all weigh in on this season’s hottest trends.

Genie Davis ·

Remodeling, Revamping the Look of a Retail Store Setting

At the Deja Vu Love Boutique in Las Vegas, we have been working around the clock on a complete makeover. We decided it was time to freshen up and give our boutique a new look. Besides rotating the stock every few days, we overhaul the design and layout of the stores to keep our look fresh.

Megan Swartz ·

Staffing Is Key to Unlocking Sales Potential

We all know staffing can be quite tricky, whether it’s recruitment, coaching, performance, or discipline. One person in a small business can affect a whole team’s productivity. It’s easy to cling to clichés like “the pay is the problem,” but the rate of pay doesn’t always matter either.

Megan Swartz ·

Mercedes Carrera to Appear at Deja Vu Bakersfield

Fans in and around Bakersfield, Calif., can meet Mercedes Carrera at a signing for Zero Tolerance at the Deja Vu Love Boutique in Bakersfield next Friday, July 17 from 7 to 10 p.m.

Sophie Dee and Gianna Michaels Headline at Deja Vu

Adult entertainment superstars Sophie Dee and Gianna Michaels will headline for four nights at four Los Angeles area Deja Vu Clubs.


Ask Meg: Advice Column for Fellow Retail Store Operators

If we all knew the answers to life’s questions, then you would never have to tap on the expertise of others. While not everyone is going to take the advice you offer, it helps if you are a recognized expert in your field. It will be 13 years this June that I’ve worked in the adult industry.

Megan Swartz ·

Teagan Presley, Allie Haze to Feature at Deja Vu Hollywood Tonight

Adam & Eve contract star and Fleshlight girl, Teagan Presley, is making her first appearance in L.A. in almost two-and-a-half years this week, but this time she’s being joined by fellow star Allie Haze.

Retailers Gear Up for Bachelorette Season

With winter turning to spring and thoughts of summer following, one thing is guaranteed and that is the annual return of bachelorette season. While the majority of the country continues to shovel out from the record setting snowfall and the warmer climes contend with rain, springtime begins with future brides holding the annual ritual gatherings of their besties to shower them with thoughtful gifts she (hopefully) doesn’t already own.

Kim Airs ·

Everyday Luxury: Don’t Sell Yourself Or Your Retail Customers Short

When people are shopping they tend to want value for their buck. That doesn’t always translate to spending as little as possible. Even if it’s perceived value most people want to know they got a “deal.” On the store level, it’s easy to arrange areas by price.

Megan Swartz ·

Bonnie Rotten Feature Dances in Las Vegas This Weekend

This is going to be a big weekend in Las Vegas with the Mayweather vs. Pacquiao fight and Bonnie Rotten featuring at Deja Vu.

A Day in the Life of a Deja Vu MOM

I am a mother of two beautiful children, but recently I became a MOM in the professional world. A MOM, as Deja Vu defines it, is a multi-operations manager. It’s been a long journey to get to this point in my career! Twelve years ago, I graduated high school and one week later took my first step into the adult industry at Little Darlings (one of over a hundred Deja Vu clubs) as a cashier.

Megan Swartz ·

Giving Back: Deja Vu Inspires Industry Participation in Breast Cancer Fundraising

At Deja Vu, we are always very excited to participate in Making Strides Against Breast Cancer and support this great cause. We do this in hopes that one day there will not be a cause to support. We are here to help those directly affected to celebrate more birthdays.

Megan Swartz ·

Retail Tactics: The Wow Factor

Setting sales goals can greatly increase the bottom line in your business. Taking the time to explain the advantages in purchasing items that give you more bang for your buck help increase sales dramatically. It’s easy to allow customers to come in, browse the shelves, make a purchase usually based on price and walk out.

Megan Swartz ·

Las Vegas’ Deja Vu, Magic Gel Unite to Fight Breast Cancer

Last month, Magic Gel provided its deliciously slippery all-natural gel for live nuru massage duo and solo performances by sexy Deja Vu Showgirls during a fundraiser for breast cancer awareness.


Retail Rules of Engagement: Essential Customer Service Tips

The five fundamentals of great customer service at Deja Vu include the following:

Megan Swartz ·

WIA Profile: Megan Swartz

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives.

Richelle Ryan to Showcase at Deja Vu in Lansing

Richelle Ryan will be headlining for three nights at Deja Vu Showgirls in Lansing starting Jan. 9.

Deja Vu Love Boutique Stratosphere Nominated for Progressive Retailer of the Year XBIZ Award

Déjà Vu has been named a finalist nominee for the adult industry’s awards event of the year, the 2014 XBIZ Awards, presented by Fleshlight.