A recent survey on condom use indicates that while men and women are aware of the importance of condoms, fewer than realized are actually putting that knowledge where it counts.
Paradise Marketing says it has ramped up a Vivid Condom marketing campaign and has recently signed deals with major Las Vegas hotels and nearly 40,000 U.S. convenience stores, selling four different varieties. The Vista, Calif., company signed a licensing deal with the entertainment firm lasy year.
