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A Webmasters Guide to Sex.com
This article will explain how the ppc (pay per click) system works and how to get the best returns from your investment when using the Sex.com ppc search directory to feed targeted traffic to your site or to your sponsor's site, and how to get started for only $25
Weaving a Complex Tapestry: 1: Hosting
At the heart of successful companies in today’s economy is the ability to identify common characteristics among business units, and to create the synergies which sometimes do not leap out to the casual observer. With budgets at a fraction of what they were
How Much Should You Pay for a Click? Part 2
In Part 1 we looked at a variety of costs and considerations required for formulating a profitable pay per click business model. In today‘s conclusion, we‘ll look at a few more details, and put it all together along with examples and a look at email campaigns
How Much Should You Pay for a Click? Part 1
You have a web site ready for action. Your products, order tracking, credit card payment system, and fulfillment process are all in place. Now all you need is traffic! Many entrepreneurs have learned that the magic nut to crack is attraction
Don't be Labeled a "Spammer"
XBiz’ own new_BEE returns with a look at the perils and pitfalls of running an e-mail campaign and some of the steps that you should take to protect yourself from the fallout of accusations involving the dreaded ‘S’ word – don't be labeled a "spammer"
A Processing Solution
It makes no sense that VISA/MC will not share with their data on stolen cards with the processing gateways. But what we have seen this year for fraud is quite a bit more disturbing and points in my mind to a fundamental need for better general security
A Brief Legal Update
A couple of recent developments in the Internet legal arena may bear interest for adult Webmasters - including an appeal to the US Supreme Court by a fugitive involved in the Sex.com domain case, and the assault on spam by the Federal Trade Commission
A Plea For Help
Now and again I’ve opened my mail bag and shared some of the more thought-provoking emails that I’ve received with you all, and have done so for a variety of reasons. This time, it’s because I was asked for a simple favor
Building a Revenue-producing Ebiz Brand
Building a revenue-producing online brand takes an investment in time, resources and partners! There is no shortcut to success - it takes plain old blood, sweat and tears! If you listen to the Charlatans and digital snake oil types
A Newbie's Guide to USENET: 2
Now that you know a little about USENET, you’re almost ready to venture out on your own, but first you need to understand a few basic rules that will help you to make your participation worth the effort to read, post and maintain
A Newbie's Guide to USENET: 1
Message Boards are typically the venue of choice for Webmasters seeking information on their trade, but there is another valuable source of info – one that is nearly as old as the Internet itself, and frequented by countless users
A Processing Alternative?
There seems to be a disturbing trend lately of payment processors dropping adult processing. With the loss of PayPal, it's now getting even tougher for small shops to find a way to sell adult items without having a merchant account
Not Really A (Pay) Pal Anymore
Like AMEX before them, PayPal has decided that they no longer wish to be a part of the online adult entertainment market – a move which will negatively impact a large number of sites who rely upon the company for subscription payment processing and tangible goods sales
A Paradigm Shift in Gallery Building?
If anything, making galleries more appealing to the user today is getting harder and harder, which means that designers and webmasters alike are trying to find the best designs to reel them in. Wouldn’t it make the most sense to use the web’s leading technology
Marketing is Still a Must
Since starting in the adult industry we have found that there are many things from a marketing point of view that, although they work in mainstream do not necessarily work in adult. For example, we all know how easy it is to buy a domain name, get some content, and put our first site up on a free host
A Simple Misunderstanding
In yesterday's article on whether or not accepting VISA was a good idea for smaller, "start up" pay sites, and if so, what the best ways to go about it were, I mentioned the message board thread that started the whole debate here at XBiz anew. Some of the posts on that thread, as well as comments I have privately
Inspiration: Taking A Peek
During my recent “Jerky for the Puppy” series, I discussed some of the various ways that you could make use of free content offerings from major sponsors to produce simple Websites. If you thought this was something for you to try, but you weren’t quite sure of how to go about it, here’s a little inspiration
Go On A Winning Streak!
On the way back from dinner one night at InterNext, Dawn and I decided to play some slots, and not being a big gambler, for me that means tossing a roll of quarters into a slot machine: After all, $10 isn’t a very steep price to pay for a few minutes of flashing lights, exciting sounds, and melodic clanking
A Quick and Easy SE Formula
You can create high ranking pages for the search engines without having to keep up with the latest developments in the search engine world or drive your web designer crazy with changes to your web site. I am going to let you in on the secret of search engines
A Strong Brand Builds Business
You’re having the gang over on Sunday to watch a football game. Which pizza parlor do you call? You want to sell your house. Which Realtor do you call? The answer is the same in each case: the one with the best brand. Branding makes sales easier