It only takes a palm-size amount of the viscous gel to get things started. As boasted on the bottle, you can thin out the consistency by adding water to fit your own preference. The gel did a fantastic job of maintaining lubrication while not in direct contact with water. Naturally some water got involved. Already being in the shower made for simple cleanup — just wash thoroughly with some warm water. If you are in the market for some masturbation gel, I feel that this product could handle all those needs.
I can imagine the comedy skit where some poor fellow uses this bottle of shower masturbation gel instead of his regular soap. Then again I do believe that the camouflage is intended. Being able to remove the large "BEAT IT OUT" sticker on the front of this hooked bottle was a courtesy worth noting.