Male Sex Toy Sales Are on the Rise, Toronto-Based Retailer Says

TORONTO — Male sex toy designs are changing and sales are rising, says Sarah Forbes-Roberts, co-owner of Canadian adult store Come As You Are, who was recently interviewed by the Globe and Mail.

Come As You Are reported that they are moving more than 800 male-targeted products a month — giving wind to a trend corroborated by Fleshlight’s newly published figures that reveal an 18-percent increase in online sales and a 25-percent increase in overall sales (over the last five years).

Retail spike notwithstanding, Forbes-Roberts, in the Globe and Mail’s Q&A, says that a certain stigma still persists for men who seek sexual pleasure items.

“There’s still an element of shame around male sexuality,” she said. "Men didn’t have the feminist revolution or authors who told them that sex is healthy. They’re supposed to wake up as teenagers and figure it all out on their own ... The irony is we have this culture that puts a lot of money into satisfying male sexuality with porn, but we’re talking about commercialized images, not men exploring their own bodies in an individual way.”

Forbes-Roberts explains that new designs and a changing social climate are making sex toys more accessible for men. She offers Tenga’s “egg” masturbation sleeve and high-tech Flip Hole as examples of sleek new products that, interestingly, in no way resemble the human form — something she notes is a basis for their popularity.    

“We sell very few realistic-looking toys to either men or women these days,” she said. “It’s a sex toy and there’s no fantasy of a person replacing anyone. It’s something in addition to their fantasy life and to their real relationships with people.”

To view the full article on the Globe and Mail, click here.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Anastasia's Bedroom Introduces 'Lightly Loved Lingerie' Collection

Anastasia’s Bedroom, a Canadian-based online retailer, has debuted its Lightly Loved Lingerie collection.

LELO Debuts 'Surfer 2' Anal Plug

LELO has introduced its new Surfer 2 anal plug.

Our Erotic Journey Expands 'Cristal Collection' of Vibrators

Our Erotic Journey has introduced five new vibrators from its Cristal Collection.

Nice & Naughty Names Chris Fleiger Director of Operations

Michigan-based retail chain Nice & Naughty has appointed Chris Fleiger as its new director of operations.

XBIZ Retreat to Make Its Cabo Comeback Aug. 17-21

XBIZ Retreat will return to Cabo San Lucas Aug. 17–21, bringing together top LATAM retail buyers and pleasure product brands for a week of dealmaking and networking.

Orion Debuts 'Oral Fun' Vibrator Collection

Orion Wholesale has introduced its Oral Fun vibrator line.

Federal Judge Orders Refunds for Companies That Paid Trump Tariffs

A judge for the U.S. Court of International Trade on Wednesday ordered U.S. Customs and Border Protection to refund duties paid under the Trump administration’s sweeping program of tariffs.

Full Circle Introduces 'My Buddy' Plug Collection

Full Circle has debuted its new My Buddy line of vibrating anal plugs.

Vibratex Names Kerrie McKinnon as Retail Specialist

Vibratex has named Kerrie McKinnon as its new retail specialist.

Orion Debuts 'Suspender Corset' From Cottelli Lingerie

Orion Wholesale has introduced a suspender corset from its Cottelli Lingerie line.

Show More