Alta Loma Entertainment, Playboy's in-house production division which is also involved in the recent film "The House Bunny" and E! Entertainment's "The Girls Next Door," also participated in the development and production.
"We're very excited to be able to welcome the iconic Playboy brand to Spike.com and to present 'Playmate Show & Tell' as the first of many joint ventures with them," said Jon Slusser, senior vice president of digital & video games for Spike TV. "'Playmate Show & Tell' is the perfect blend of beautiful women, humor and information guys need that is sure to resonate with our audience."
"Playmate Show & Tell" is hosted by three Playboy Playmates — Playmate of the Year 2008 Jayde Nicole, Playmate of the Year 2007 Sara Jean Underwood and Miss May 2006 Alison Waite — and premieres on spike.com, playboy.com and a dedicated website, Playmate.Spike.com.
The series teaches young men how to deal with women in a variety of potentially awkward situations. In each of the 10 online episodes, the Playmates travel to new locations to give guys a hands-on lesson in dealing with the opposite sex.
"At Playboy, our goal is to continually create compelling content for our global audience by leveraging the combined power of our iconic lifestyle brand and Playmate franchise," said Chris Petrovic, vice president of Playboy Media Group. "Partnering with Spike, we collaboratively have developed the first of many programs that achieves this goal and I am confident that our combined audiences will be really pleased."
"Playmate Show & Tell" is a 10-episode online series, with a new episode premiering each week.
The schedule starts today with "What Not to Do on a Date" and "How to Buy Lingerie for Your Girlfriend." A new episode premiers every Monday with "How to Pick Up a Playmate" on Oct. 20, "What Not To Do When You Meet Her Parents" on Nov. 3, "What Not To Do On Your First Job Interview" on Nov 17, "How to Cook a Romantic Meal" on Dec. 1, and "Buying Her the Perfect Holiday Gift" on Dec. 15.
Spike TV is a division of MTV Networks, which is a unit of Viacom. The Spike cable TV channel is available in 97.3 million homes.
Playboy Enterprises Inc. publishes Playboy magazine in the United States and abroad and creates content for distribution via television networks, websites, mobile platforms, DVD and radio. Through licensing agreements, the Playboy brand appears in more than 100 countries on consumer products, entertainment locations and retail stores.
