"We are pleased to be the first pure play adult focused interactive media agency to be accepted for membership by the IAB," Traffic Dude cofounder Scott Rabinowitz said. "As a company, we are committed to maintaining the highest operating standards and business practices, both overall and specifically related to our participation in the interactive media business. The IAB is at the forefront of establishing best practices for the online advertising realm, which we seek to implement and educate people about across the adult industry."
IAB membership includes more than 375 media and technology companies that sell 86 percent of online advertising in the U.S. Representing its membership, the IAB promotes the growth of the interactive advertising marketplace, the growth of the share of total marketing that goes to interactive, and the growth of its members' share of total marketing spending.
The IAB educates marketers, agencies, media companies and the business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising.
Founded in 1996, the IAB is headquartered in New York City and maintains a public policy office in Washington, D.C.
Traffic Dude is an online advertising agency focused on the adult entertainment industry. The company offers straight, gay and niche-centric consumer targeted adult advertising campaigns across a network of selected high traffic adult destination sites, print publications and via major search engines. The company also provides advertising sales management services to provide revenue streams for selected ad-supported websites.
For more information, visit the Traffic Dude website.