The niche is lesbian action, and the new area is fitness. LesbianSportVideos.com features scenes with attractive women meeting with equally alluring personal trainers at a gym.
Naturally, the women remove their clothes and finish their workout in the nude, all before indulging in girl-on-girl action. The site features a variety of women with many different body types, including petite, busty, blond and brunette.
Serious Coin co-owner Desperate Andy told XBIZ that his company had already found success with two previous fitness-themed sites, NudeSportVideos.com and SpecialExercises.com. The success of those two sites prompted them to launch LesbianSportVideos.com.
"The first results are very promising and I hope we'll get more traffic from the affiliates," he said.
All of the scenes are original and exclusive to the site. Users can download DVD-quality versions of the scenes, along with photo sets. Scenes run 20 to 30 minutes.
Serious Coin offers affiliates free hosted movie and photo galleries, as well as other free content and promotional banners.
LesbianSportVideos.com is the third new site launch for Serious Coin this year. In June, the company continued its exploration of unique niches with the launch of two voyeur paysites: MatureVoyeurVideos.com and SpyCinema.com.