'Porno' Poster Rejected by MPAA

SHERMAN OAKS, Calif. — The poster for Kevin Smith's upcoming mainstream feature "Zack and Miri Make a Porno" has been rejected by the Motion Picture Association of America's Classification and Rating Administration.

Although the MPAA rating system is voluntary, if a film is unrated many theaters will not show it and many newspapers and TV stations will not accept advertising for it. As part of the MPAA rating system, all advertising materials must be reviewed by CARA's Advertising Administration, which evaluates them on suitability for general audiences.

The MPAA statement on the disapproval of the artwork said "the artwork is highly sexually suggestive and not suitable for general audiences. The Advertising Administration carefully reviews all advertising and publicity for rated films to ensure that most American parents would find it appropriate for placement where it will be viewed by the general public, children in particular, such as on billboards, bus shelters and in newspapers. The Weinstein Company subsequently has re-submitted the artwork that the Advertising Administration has approved."

“When you’ve got the word ‘porno’ in the title, naturally, the marketing materials are gonna be scrutinized more closely by the MPAA,” Smith told reporters. “I understand they’ve got a job to do, but c’mon. This image isn’t that dirty; they’re both fully clad.”

Smith had previously appealed the MPAA's original NC-17 rating for the film to an R.

"Zack and Miri Make a Porno" stars Seth Rogen and Elizabeth Banks as friends and roommates who try to make an adult movie to dig themselves out of debt. The cast also features adult actress Katie Morgan. It is set for release from The Weinstein Company on Oct. 31.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Lady Dee Stars in Latest From Immoral

Lady Dee stars with Paul Stalker and Charlie Dean in a new three-part release from Immoral Productions.

Adult Time Drops 'Busting Porn Myths Vol. 1' Informational Video

Adult Time has released the first volume of its new Performer Center series, “Busting Porn Myths.”

Octavia Red Stars in Final Episode of Bree Mills' 'Escape From Camp Conversion' From Adult Time

Octavia Red stars in the final episode of the Bree Mills-helmed thriller "Escape From Camp Conversion," from Adult Time studio brand Girlcore.

Octokuro Makes Her Vampired Debut

Octokuro has made her Vampired debut alongside Sata Jones in “Vampirella Unleashed.”

Kyrgyzstan President Signs Measure Outlawing Internet Porn

President Sadyr Japarov of Kyrgyzstan on Tuesday signed into law legislation outlawing online adult content in the country.

NC Legislature Overrides Veto of Extreme Anti-Adult Industry Bill

The North Carolina state legislature on Tuesday voted to override Gov. Josh Stein’s veto of a bill imposing regulations that industry observers have warned could push adult websites and platforms to ban most creators and content.

Natalia Starr Stars in Latest From New Sensations

Natalia Starr stars with Danny Mountain in the latest release from New Sensations.

Sabien DeMonia Drops Latest Evil Angel Directorial 'Depravation of Innocence'

Sabien DeMonia has dropped her latest directorial effort for Evil Angel, “Depravation of Innocence.”

Yhivi Makes Her Tushy Raw Debut

Yhivi has made her debut for Vixen Media Group (VMG) studio imprint Tushy Raw, alongside Dan Damage.

Cubbi Thompson Stars in Latest From Brazzers

Cubbi Thompson stars with Small Hands in the latest release from Brazzers, titled "She’s Good with Her Mouth."

Show More