Super Bowl Champion Willie Gault Races for Screaming Os

TORRANCE, Calif. — Former Olympic sprinter and 1986 Chicago Bears Super Bowl champion Willie Gault said he’s begun a partnership with the Screaming O.

According to Screaming O president Justin Ross the partnership officially kicked off when he challenged Gault to a footrace for a discount on a bulk purchase of Screaming O cockrings.

The former athlete wanted to make a wholesale purchase for friends of his at an undisclosed major U.S. mass retailer and was challenged to race for the discount by Ross.

“He called up and said that he wanted a percentage discount,” Ross said. “I said I’ll give you four, but if you beat me in the 40-yard dash, I’ll give u six. I was half-joking, half-serious and he said he’d be here tomorrow at noon.

“He showed up at the office the next day in his running gear. I didn’t think that he would accept the challenge and come down here and do it, but he actually did.”

Ross, a former athlete who played professional basketball in Italy, set up the race in front of the Screaming O headquarters in Torrance.

“That’s typically my mentality,” Ross said. “I knew that he was a speedster who held world records and I always want to match up and see what level the olympians are at.”

In the end, Gault, who played 11 seasons with the Chicago Bears and Los Angeles Raiders and won gold and bronze medals at the 1983 World Championship in Helsinki, won the race and Ross agreed to honor the discount.

“I’m happy to be able to get the products because I know a lot of people that are screaming for them,” said Gault, 47.

Gault has actually been in contact with Screaming O for about eight months now and has no plans to end their relationship any time soon.

“I have some connections for them and hopefully this partnership will last a long time,” he said. “They’re great guys and I really enjoy working with them.”

Gault said newly retired defensive tackle Warren Sapp is also a fan of Screaming O products, and that he’ll have to “talk to [Sapp] about that” the next time the two speak.

Ross declined to comment about whether or not he’s challenged Sapp in a similar contest or whether competing for discounts was going to be a regular practice for the Screaming O.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Debuts New Style From Cottelli Lingerie

Orion Wholesale has added a new style from its Cottelli lingerie line.

The Cowgirl Debuts 'Saddle' Sex Machine

Cowgirl has introduced its new Saddle sex machine with attachments.

XR Brands Debuts 'Jock Enhancers' Collection

XR Brands has introduced its new Jock Enhancers line.

Blush Introduces 'Golden Dawn' Dildo From Avant Line

Blush has debuted the Golden Dawn dildo from its Avant Collection.

Orion Debuts 'Nodding Head' Vibe From Sweet Smile Line

Orion Wholesale has introduced the Vibrator With a Nodding Head from its Sweet Smile line.

Full Circle Debuts New 'Cleo Feather' Vibe

Pleasure brand Full Circle has introduced its new Cleo Feather Tickler vibrator.

Pjur Launches 'Toy' Line in North America

Pjur has announced its Toy series of wellness products will be available for purchase in the U.S. starting in September.

Orion Expands Cottelli 'Costumes' Line

Orion Wholesale has introduced two new outfits from its Cottelli Costumes line.

Harry Styles' Lifestyle Brand Enters Sexual Wellness Space With 'Pleasing Yourself' Vibe, Lube

Pleasing, the lifestyle brand founded by Harry Styles, has launched its first sexual wellness product line, Pleasing Yourself, featuring a double-sided vibrator and a silicone lubricant.

Tenga Names Kyrie Hara Sales Lead

Japanese pleasure brand Tenga has appointed Kyrie Hara as its new sales lead for Tenga USA.

Show More