Black Label Ads’ new technology works in the following manner:
The advertiser specifies a target cost-per-action for each campaign, and places a conversion code on the site; the campaign runs and collects performance data across thousands of sites; and Black Label automatically adjusts bids on a site-by-site basis.
“Auto-optimization technology will change the adult advertising landscape,” Black Label Ads National Account Executive Chi Lee said. “Now marketers can set their target CPA, put their campaigns on cruise-control and let BLA technology take care of the rest.”
Auto-optimization is available to all BLA advertisers who spend more than $20,000 per month.
For more information, email Chi Lee at clee@blacklabelads.com.