Google Acquires Omnisio, Plans YouTube Enhancements

LOS ANGELES — Search engine and new media giant Google has purchased Palo Alto, Calif.-based web video editing company Omnisio in a bid to increase the functionality of video-sharing icon YouTube.

Ominisio, which launched publically in March, allows users to edit online video clips; to add captions to footage, and to create slide shows and more.

Financial terms of the deal were not disclosed.

According to Google, it is interested in anything that lets people interact with online video and gives the YouTube community the chance to express themselves in creative ways.

"New features such as Video Annotations, which allow you to insert comments and information into the video itself, are just one example of how we're beginning to expand what you can do with your videos on the site," stated a posting by the YouTube team on their official blog.

"We believe we've only scratched the surface in terms of what's possible with online video, so stay tuned for other tools and features that will let you do even more with your videos," the statement concluded.

As in the adult world, the proliferation of mainstream tube sites is causing competitive woes for players within the field and forcing them to evolve their offerings — even when you're the company that the entire phenomenon of "tube sites" is named after...

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