Owner Tom Leach, who is known by the handle 3xTom, told XBIZ that the purpose behind That One Program is threefold.
“My mission is to provide current and potential members of our websites with unsurpassed high-quality, exclusive still, streaming and interactive content,” Leach said. [Also] to provide the current and potential members of our websites with an exciting and unique experience. [Lastly], to provide affiliates of ThatOneProgram.com with the ability to advertise and profit from the high-converting sites, including fresh ad tools, top-notch sales and support, and always on-time commission payments.”
That One Program has rolled out sites for Ava Knight, Shai West and Isis Lee upon launch. The next two sites to come under the program’s umbrella are the official sites of Kelly Wells and Trisha Uptown.
Leach said it’s the girl’s personalities and interaction with their site’s members that makes That One Program unique.
“If you look at some of the most popular sologirls out there, they all seem to have something unique about their personalities,” Leach said. “That uniqueness is reflected in their sites. Each of the girls has a distinctly unique and different personality. Shai comes to us directly from ‘that one ranch’ in Nevada and is our resident hippie who absolutely loves life as well as sex. If you have the pleasure of participating in one of Isis Lee's cam shows you'll quickly discover that she’s pure, unbridled fun. Ava is as quirky as she is sexy and that is precisely why her site has done so well in beta.”
That One Program features different payout options for affiliate webmasters including 50 percent revshare, $25 pay-per-signup and a tiered commission structure.
Leach got his start in the online adult business at AL4A before moving onto Pichunter. He met jaYMan at a webmaster show in Chicago and the two decided to partner on a series of sologirl sites, most notably for Raven Riley and Liz Vicious.
Leach still continues to own and operate jaYManCash.