Called the Buy Now Wizard, the new interface lets advertising clients build, manage and pay for ad campaigns across multiple networks of websites on either a cost-per-click (CPC) or cost-per-thousand-impressions (CPM) basis.
MadisonAvenue.com President Marc Womack praised his company's new tool.
“Now anyone can hit MadisonAvenue.com, click the 'buy now' tab, and in four easy steps have a campaign up and running," he said.
MadisonAvenue.com's roster of websites includes a number of edgy viral video sites, including EFukt.com, WTFBabes.com, PinkBabes.net and TheBods.com. All prominently feature adult content and welcome adult submissions.
Company spokesperson Shey DiBona was pleased with the acquisition of EFukt.com.
"Last week we got EFukt.com up and running," she said. "They’re huge. They’ve got an Alexa.com ranking of under 700 and are generating an enormous amount of traffic for our advertisers.”
EFukt.com's current Alexa ranking is 687.
The company also announced its immediate plans for the future, which include the launch of geo-targeting functionality.
For more information, email support@madisonavenue.com or visit MadisonAvenue.com.